Paid Marketing Manager Jobs

Description

Additional locations include:[Culver City, CA], [San Francisco, CA] and [Seattle, WA]

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

We are looking for a driven, analytical and results-oriented Marketing Manager to help scale acquisition initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage multi-channel acquisition marketing campaigns, analyze campaign results for optimization, and build playbooks to scale proven campaign structures.

Key job responsibilities

• Paid media campaign management: manage paid media planning process for Audience Development campaigns; oversee campaign briefs, channel instrumentation, and reporting.
• Tracking and measurement: Instrument appropriate tracking for all campaigns; create and implement links/ref-tags for all campaigns. Standardize campaign tracking and reporting; work directly with data science teams to ensure campaigns are appropriately mapped for attribution
• Experimentation: Own the Audience Development experimentation roadmap; package experiment results and disseminate learnings and best practices to stakeholders
• External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.
• Reporting: create post-mortem process and reports at both campaign, program, and quarterly-level. Aggregate, clean, and model campaign data from various data sources; synthesize campaign learnings from large datasets. Create operating procedure to ensure post-mortems occur on time.
• Creative trafficking: manage the creative trafficking process; ensure correct assets are produced and handed off to execution teams.

Basic Qualifications

• Experience building and optimizing multiple, simultaneous marketing campaigns
• 3+ years experience with cross-channel media planning and strategy
• Foundational understanding of paid media attribution models (e.g., Last Touch, MTA, MMM)
• Experience with mobile app marketing and mobile app install paid media campaigns
• Experience using data and metrics to drive improvements
• 4+ years of professional non-internship marketing experience
• Experience managing or working within cross-functional marketing and creative teams
• Intermediate to advanced data modeling/analysis skills (e.g., advanced excel, data visualization platforms)
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Foundational understanding of audience ad tech solutions (e.g., LiveRamp, Neustar, Dstillery, etc.)
• 2+ years experience of digital ad operations experience, digital media buying experience, audience insights tools (e.g., ComScore, Semasio, Annalect, MediaOcean, etc.)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience leading and collaborating with project-based teams at both campaign and program level

Preferred Qualifications

• Experience in digital marketing and content production timelines and process
• 2+ years experience with Data Management Platforms (DMP) and/or Customer Data Platforms (CMP)
• 2+ years hands-on experience with audience onboarding tools, creating and activating against audience segments
• Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records
• 2+ years programmatic display/paid social trafficking via advanced media buying platforms/ad servers
• Experience in multi-territory campaign management

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $63,000/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

Company - Amazon.com Services LLC

Job ID: A2393718