Paid Social Media Specialist

Do you often become curious about new products after seeing your favorite influencer try them out on TikTok or YouTube? Are you passionate about the advertising space on Instagram? Have you been looking for a role where you can think creatively and analytically at the same time? If so, our team is looking for someone like you! Open Influence is a leader in influencer marketing, and we’re looking for a remote, U.S.-based Paid Social Media Specialist to grow our team.

NOTE - TO QUALIFY FOR THIS ROLE, YOU MUST HAVE EXPERIENCE UTILIZING FACEBOOK ADS MANAGER.

At Open Influence, we have the privilege of working with some of the world’s top brands, such as Samsung, Disney, Kellogg’s and Pandora to name a few. We strategize and execute award-winning paid social campaigns that amplify influencer content for brands across all verticals. That’s where this role comes in…

The Paid Social Media Specialist is responsible for delivering superior service for each client, from allocating media dollars across platforms and executing tasks to monitoring, optimizing and reporting on campaigns. The ideal candidate for this position will be extremely detail-oriented with experience in managing and activating large, complex campaigns for Fortune 500 brands. The Paid Social Media Specialist will liaison between internal teams and social media platform reps to create unique opportunities for our clients in the paid social arena. Candidates for this position are highly motivated, self-assured team players with strong communication and paid social media skills. You will be a part of a high-caliber team in an industry that is experiencing rapid and dramatic growth.

Responsibilities:

• Develop relationships with social media platform reps to create new and unique opportunities for Open Influence clients
• Establishing goals and make campaign recommendations based on performance and gathered insights
• Constantly measure and optimize campaign performance and adjust spending and strategies accordingly
• Work side by side with the Account Management team in a client-facing role to set expectations and provide campaign updates during pre-sale and post-sale.
• Coordinate with the Account Management and Sales team to develop, execute and manage paid social spends for campaigns
• Be comfortable utilizing paid social trafficking platforms for campaign setup and reporting (FB Ads Manager, TikTok Ads Manager, etc.)
• Develop marketing strategies and paid social plans that align with the overall influencer campaigns
• Strategize, execute, and manage a variety of client ad campaigns on Facebook and Instagram as well as other social platforms (Facebook/Instagram, TikTok, YouTube, Twitter, and more)

Requirements:

• 2+ years of paid social advertising execution across Facebook/Instagram, TikTok, and/or Twitter
• Coordinate with the Account Management and Sales team to develop, execute and manage paid social spends for campaigns
• Develop relationships with social media platform reps to create new and unique opportunities for Open Influence clients
• Establishing goals and make campaign recommendations based on performance and gathered insights
• Must be highly skilled and experienced in Facebook Ads Manager.
• Ability to multitask and strong organizational skills
• Experience managing Direct Response or performance-based campaigns a plus
• Be comfortable utilizing paid social trafficking platforms for campaign setup and reporting (FB Ads Manager, Google AdWords for YouTube, etc.)
• Work side by side with the Account Management team in a client facing role to set expectations and provide campaign updates during pre-sale and post-sale.
• Professional verbal and written communication
• Agency experience preferred
• Ability to work independently and in a collaborative team environment
• Bachelor’s Degree (Communication, Marketing, Business, Economics, or related analytics fields)
• Constantly measure and optimize campaign performance and adjust spends and strategies accordingly
• Develop marketing strategies and paid social plans that align with the overall influencer campaigns
• Independent thinker and fast learner

Requirements:

• Agency experience preferred
• Bachelor’s Degree (Communication, Marketing, Business, Economics, or related analytics fields)
• Professional verbal and written communication
• Must be highly skilled and experienced in Facebook Ads Manager.
• Ability to work independently and in a collaborative team environment
• 5+ years of paid social advertising execution across Facebook/Instagram, YouTube, Snap, TikTok, and/or Twitter
• Ability to multitask and strong organizational skills
• Experience managing Direct Response or performance-based campaigns a plus
• Independent thinker and fast learner