Senior Manager, Digital Marketing

Company Description

SmartRecruiters is a values-driven, global-minded, and well-funded tech employer on a mission to connect people to jobs at scale. As a global leader in enterprise recruitment software, SmartRecruiters offers a cloud-based global Hiring Success platform that allows teams to attract, select, and hire the best talent. 4,000 companies worldwide rely on SmartRecruiters to achieve hiring success—including brands like Bosch, LinkedIn, Skechers, and Visa—using recruitment marketing, CRM, AI, ATS, and a marketplace of 600+ connected vendors all within one scalable platform.

SmartRecruiters was recognized by Forbes as one of the Best Employers in 2020. We are proud to offer a collaborative, diverse, and remote-friendly work environment, as well as competitive salaries and generous equity. We believe in promotion from within, so high performance can lead to upward mobility. Needless to say, we make sure you’re taken care of. Our inclusive office environment welcomes and respects all.

SmartRecruiters is searching for a Senior Manager, Digital Marketing to join our team. We are seeking a professional with B2B experience in designing and executing digital marketing programs that address each stage of the buyer’s journey. You are data-driven and will be responsible for creating customer-centric experiences that drive qualified leads and attributed pipelines.

What You’ll Do

• Profitably acquire new customers through digital advertising, search engine marketing (SEM), search engine optimization (SEO). Manage and execute all aspects of paid campaigns, including spend, audience targeting, testing, & copy creative.
• Work with marketing operations and analytics teams to correctly populate and maintain performance dashboards and perform ad-hoc analyses
• Closely manage budget and spend with finance
• Partner with content team to develop SEO strategy and grow channel YOY
• Forecast, measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to enhance response and conversion rates
• Ensure accuracy and end-to-end digital tracking, measurement, and attribution of integrated campaigns across the funnel stages and systems.
• Own all conversion points on our entire website, working closely with web dev to execute A/B testing across site

Qualifications

What We’re Looking For

• Learns quickly. Demonstrates ability to quickly and proficiently understand and absorb new information.
• Teamwork: Reaches out to peers and cooperates with supervisors to establish an overall collaborative working relationship.
• Flexibility: Adjusts quickly to changing priorities and conditions. Copes effectively with complexity and change.
• Enthusiasm: Exhibits passion and excitement over work. Has a can-do attitude.
• Organization and Planning: Plans, organizes, schedules, and budgets in an efficient, productive manner. Focuses on key priorities.
• Proactivity: Acts without being told what to do. Brings new ideas to the company.

Must-Haves

• 5+ years of relevant B2B technology demand generation or marketing experience
• 5+ years of experience managing digital media and creating measurable digital marketing initiatives
• 2+ years hands-on experience using Google Ads & Analytics in an non-agency setting
• Proven experience as SEO Manager, SEM Manager or similar role
• Analytical, project management, and detail-oriented skills
• Ability to manage multiple internal stakeholders, external creative agencies, events vendors, and cross-functional projects
• Ability to use data to create insights that inform overall strategy

Additional Information

SmartRecruiters is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.