Senior Director Of Marketing

Sr. Director of Marketing and Communications

New York City, NY

Hybrid (2-3 days a week on site)

Position Overview

This role is an excellent opportunity to be a part of a mission-based team in an organization dedicated to enriching lives through dance and the arts. As a member of the senior management team, use your skills to oversee marketing, communications, and public relations.

Responsibilities

• Negotiate media buys, marketing sponsorships, and promotional partnerships
• Create marketing/public relations strategy that will allow our leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences
• Develop, implement, and monitor systems and procedures necessary to the smooth operation of institutional marketing and communications
• Establish and monitor staff performance and develop goals, assign accountabilities, set objectives, and establish priorities
• Work with leadership team and staff to recognize internal and external communications opportunities and solutions and define and execute appropriate strategies to support them
• Develop and monitor short- and long-term plans and budgets for the Marketing department
• Exercise judgment to prioritize media opportunities, and prepare talking points, speeches, and presentations
• Oversee the development of publicity and press announcements
• Report at organization’s senior leadership meetings, Board meetings, and staff meetings, as well as for the organization’s ad hoc meetings
• Oversee the engagement, cultivation, and management of press relationships
• Develop and implement an integrated strategic marketing and communications plan to advance organizations brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key constituencies
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
• Manage the marketing team to support the development and execution of our organization’s institutional marketing and communication strategies
• Recommend short- and long-term institutional and earned revenue goals and objectives
• Work collaboratively with national presenters in the development of a marketing/public relations strategy
• Oversee the development of all marketing collateral materials, performance programs, e-communications, website, social media, annual reports, etc.
• Oversee the day-to-day activities of the marketing department
• Serve as a thought partner to our organization’s Board and staff leadership
• Keep informed of developments in the fields of marketing, communications and public relations

Qualifications

• Demonstrated experience and leadership in managing and developing a comprehensive communication, media relations, and marketing program, including ticket-buying campaigns to advance an organization's mission and goals
• Some evenings and weekend work required during special events
• Exceptional written, oral, interpersonal, and presentation skills
• Superior management skills; ability to influence and engage direct and indirect reports and peers
• Experience with new media and technological innovations a plus
• Self-reliant, good problem solver, results oriented.
• Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact institutional initiatives
• Bachelor's degree in marketing, communications, or public relations preferred. Graduate degree in a related field is desirable
• Ability to make decisions in a changing environment and anticipate future needs
• Experience with CRM systems; Raiser’s Edge experience a plus
• A minimum of 7 years of experience in marketing, communications, or public relations with demonstrated success, preferably in the not-for-profit arts and culture sector
• Experience planning, writing, editing, and producing print and electronic newsletters, press releases, annual reports, marketing literature, performance programs, and other print and electronic materials
• Experience with MS Word products

Compensation

• Salary: $125,000-$135,000
• Robust Benefits including Medical Insurance