Senior Director Of Brand Marketing

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Job details

Join growing OTC company as a Senior Director of Brand Marketing for their Women's Health products!

This Jobot Job is hosted by Julia Toms

Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume.

Salary $160,000 - $200,000 per year

A Bit About Us

Our company brings product innovation and quality to over-the-counter healthcare products to better improve the lives of our customers and their families. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter healthcare products in North America that continually improves and creates products that match the ever-changing lifestyles and needs of people globally.

Why join us?

We offer medical, dental, vision, life, short and long term disability insurance, and a 401(k) retirement plan with a recently enhanced Company match.

Our time-off programs are fairly typical, but employees do enjoy the week between Christmas and New Year's Day as a paid time-off benefit that doesn't get charged against vacation.

Competitive Salary + 30% Bonus for this role

Generous PTO

Job Details

Position Senior Director – Women’s Health Portfolio

Department Marketing

Reports to VP Marketing

Hybrid 3 days/week in Tarrytown, NY

Position Summary

This role is responsible for providing leadership and strategic vision to drive growth on the Women’s Health portfolio of brands including two of the company’s largest brands as well as a portfolio of 4 other smaller brands. The position requires deep consumer marketing expertise developing brand positioning and annual marketing planning as well as confident business savvy to lead the long-range strategic plan for the portfolio and effectively influence key stakeholders in the company. The role has a team of four – two senior brand managers and two ABMs.

The ideal candidate must have’s…

• Experience being the “hub” of the wheel managing a cross-functional business (ie has experience with key stakeholders sales, supply chain, R&D, legal/reg)
• Minimun 10 years brand marketing experience
• Has worked on a portfolio of brands OR a portfolio of segments within one brand
• Has worked on personal care or similar CPG emotionally driven category (not food only)
• P&L ownership & leadership in a BM or more senior capacity

Key competencies

Portfolio Management

• Balance delivering the in-year business objectives while consistently developing ideas for future growth.
• Lead LE process for these brands with disciplined financial oversight and reporting
• Lead the Long-Range Strategic Planning process for women’s health portfolio including multi-year financials, consolidated base business and innovation roadmap and clear tactics and plan to win in the market in light of competition and operational complexity.
• Develop clear and strategic approach to growing the women’s health portfolio of brands with well-defined milestones and metrics for success.

Team Development

• Be a visible and influential leader across functions in the organization developing strong relationships and driving improved ways of working.
• Effectively coach, train and develop talent on the women’s health team guiding learning and overseeing career progression.

Brand Building

• Drive strong and agile relationships with media agencies and creative agencies to ensure best in class development of OTC women’s product branding. Ability to evaluate and implement the full spectrum of marketing programs (TV, OLV, search, social, digital, Amazon marketing, consumer promotions, partnerships, PR shopper).
• Oversee annual marketing planning across women’s health brands driving clear strategies for profitable growth as well as innovative and effective media and creative campaigns.

Sales Partnership

• Develop strong and productive relationships with the sales organization driving alignment and shared results.
• Lead development of compelling sales materials including coaching brand and innovation team to deliver best in class selling stories to gain product acceptance and build retailer relationships.

P&L Leadership

• Own women’s health portfolio P&Ls actively making decisions and driving projects to deliver topline and bottom line objectives.

Interested in hearing more? Easy Apply now by clicking the "Apply" button.

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Click our Jobot logo and follow our LinkedIn page!