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Director Of Marketing Jobs
Company | MarcoPolo Learning |
Address | New York, United States |
Employment type | FULL_TIME |
Salary | |
Expires | 2023-08-13 |
Posted at | 9 months ago |
About Us
MarcoPolo Learning is an Emmy nominated developer of early childhood content and technology for schools and homes. Our product for schools, MarcoPolo for Educators, brings classrooms to life using our platform that elevates classroom quality by providing professional development, award-winning classroom content, and technology for schools and homes.MarcoPolo also offers an award-winning consumer learning solution, MarcoPolo World School, available through app stores. MarcoPolo Learning is home to the STEM-focused animated TV series, THE POLOS, which reaches over 100 million households across the world.
With offices in New York, London, San Francisco, and Tampa, MarcoPolo has put its focus on serving a global audience by partnering with leading educational and media groups throughout the world including Procare (US), Kids & Co. (Canada), Bright Horizons (US), New Oriental (China), SKY (UK), Times Group (India), and many others. MarcoPolo is a venture-backed startup with strategic investors New Oriental Education and Technology Group (NYSE: EDU) and Boat Rocker Media of Canada (CA: BRMI).
About the Role
We are looking for a creative and dynamic Director of Marketing to serve as the chief storyteller for our products and brand across all of our channels. Your goal will be to drive top-of-funnel demand for MarcoPolo products through tailored messaging to targeted segments—ensuring our message resonates with our audiences. You will have primary ownership of the creation and strategy of advertising and PR campaigns, and you'll partner closely with our CEO and leadership team to set the vision for MarcoPolo's future. If you're passionate about early childhood education and want to joina dynamic, entrepreneurial, and mission-driven environment, we would love to hear from you.
What You’ll Do
- Support planning and preparation for conferences and events, including pre-and post-event campaigns, coordination of marketing collateral, etc. to maximize brand visibility
- Develop and manage KPIs that are tied to overall marketing goals and business priorities, with a focus on revenue growth and customer engagement
- Build, coach, and develop our marketing team as it continues to grow
- Shape and direct an effective B2B & B2C content marketing strategy that drives brand awareness and lead generation
- Develop, oversee, and evangelize a comprehensive strategy for MarcoPolo, ensuring consistency across all touchpoints
- Collaborate closely with the leadership team to ensure the brand narrative is consistently enacted and delivers positive ROI
- Manage press opportunities, press releases, bylines, blog posts, and other thought leadership content
- Create engaging, on-brand collateral for print, digital, social media, and promotional materials
Your Skills and Experience
- Proven ability to forecast as well as develop metrics to determine success
- Experience in managing internal and external teams successfully
- You're genuinely excited about MarcoPolo and our story and feel energized at the thought of bringing our story to market
- Degree in Marketing, Communications, Business, or a related field; an MBA is preferred
- You love to create structure from chaos and synthesize and distill complex information into clear, concise stories for different audiences
- Sharp eye for detail and high standards
- Exceptional writing and editing skills
- 7+ years of experience in content marketing, and brand marketing, preferably at a high-growth education company
- Demonstrated ability and passion for storytelling across all mediums, including websites, landing pages, blogs, event presentation decks, and social media
What We Offer
- Access to learning and growth opportunities
- Medical, Dental, and Vision insurance
- Family-friendly environment and culture that values work-life balance
- 401K plan with matching
- Team and company off-sites and retreats in fun locations
- Competitive salary and stock options
- Paid holidays and parental leave
- 15 days of paid vacation
The base salary range for this full-time position is$85,000 to $185,000 USD+ stock options. The actual compensation offered will depend on work experience, skill level, and location.
MarcoPolo Learning is an Equal Opportunity Employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
To Apply
If this sounds like a perfect role for you send us your resume and tell us a bit about yourself and someone from our People team will be in touch shortly.
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