Director, Web Marketing & Seo, Adobe Express

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
Adobe Express is a relatively new product within Adobe that enables users to transform their ideas into incredible content. It enables users to craft flyers, TikToks, resumes, and reels with ease using our all-in-one editor. This exciting role at addresses the needs of a new target audience for Adobe that we call Communicators!
Communicators have unique, integrated needs that span Design, Imaging and Video. They also require a toolset that is easier to learn and leverage than those used by creative professionals. Addressing their needs requires a product with an emphasis on collaboration, simplicity, templates and one step quick actions which are key to a user’s success.
The Director, Global Web Marketing & SEO will lead and scale the cross-functional team responsible for the acquisition efforts across our web marketing team around the world. This role requires a leader who is hands-on and fluent with modern online acquisition methods, in particular SEO and online funnel testing & optimization.
This role will have full ownership of driving our acquisition objectives of growing SEO traffic. It will also help new users from all inbound marketing channels arrive at a successful action once they are on our site.
The leader will partner with other Growth leaders on the Express product team. They are passionate about Acquisition, Engagement and Monetization, and other cross functional teams (design, web production, research, and engineering) to deliver against these critical metrics.
What you'll do
Define and own the web marketing strategy for Adobe Express globally within the Adobe.com organization. Build out key journeys that successfully bridge customers from marketing into the product, on both desktop and mobile web.
Drive the effort to scale SEO to ensure Adobe Express is the first organic search result for all target use cases.
Lead a distributed team of web product managers and SEO experts. The team is located in the US and globally, to deliver localized and culturalized experiences for our priority markets.
Partner with the paid media teams including SEM, Social and Display. The goal is to drive the effectiveness of paid & earned media with optimized landing pages and user journeys to ensure top of funnel metrics are being met.
Define personalized journeys for B2B, Enterprise, Student, and other target user segments. This requires a deep understanding of user intent, product capabilities and priority use cases for these audiences.
Leverage customer insights, usability studies, and other data to form hypotheses to own the A/B testing roadmap for the web experience.
What you'll need to succeed
Proven growth, product, or web marketing leadership experience of 10+ years, including leading highly versatile and diverse teams.
An entrepreneurial mentality, interested in getting in at an early stage of an emerging market area – but with the interest, drive, and experience to substantially scale the operations over the next 1-2 years
Demonstrated experience developing and driving strategy for web and digital marketing
Substantial background developing and applying quantitative methods to get results
Solid marketing technology expertise across web, mobile and other digital channels
Demonstrated excellence in the areas of customer insight development, critical thinking, and product innovation
A combination of critical thinking and pragmatic delivery to yield the best short term as well as long term results.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $163,200 -- $316,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.