Pr Manager Usa Jobs

A world-class luxury house with international reach, working in a fast-paced department, this is an exciting opportunity to join a market-leading luxury jewellery brand during a time of significant development and growth. Positioned in the USA HQ, the PR Manager for USA is responsible for the PR strategy, planning and delivery across the USA to strengthen brand awareness and desirability, reporting into the Head of Marketing, USA.

ROLE:

PR Strategy and USA Press Office Management

• Work collaboratively with internal and external agencies and the Global PR team to ensure all activities have maximum local impact and meet the USA business needs, while aligning with the global strategy.
• Track the USA PR office spend against approved budgets.
• Management of USA PR reports; both regular reports and ad hoc reporting for specific activities.
• Liaise closely with the internal Media team to ensure advertising spend is leveraged for editorial support in the Region.
• Management of USA PR performance, monitoring DMR to draw insights and identify gaps in the PR strategy for future improvement.
• Create and distribute PR updates to internal teams to ensure all functions within the Graff USA business are aware of local PR activities and key stories.
• Development of USA PR strategy across all editorial channels: print, digital, social and experiential, aligned with Brand and Global PR priorities.

Editorial

• Management of USA-based editorial requests, working with the PR agency to deliver image and product requests for shoots in key titles and platforms.
• Editorial lead for USA, managing the USA PR agency and ensuring KPIs are met.
• Management of USA spokesperson interviews, quotes or appearance requests.
• Maintain relationships with key USA editors, to guarantee Graff is featured regularly and favorably in important publications.
• Support in management of local corporate communications requests, working with the Global PR team.

Talent, Influencer and Content

• Delivery of USA-based talent dressings, working with the Global PR team.
• Management of external talent partners/agency (where appropriate).
• Development of USA talent/influencer strategy, to include digital content partner activations.

Events

• Managing New Store Opening strategies and press material requirements.
• Perform other job-related duties as assigned.
• Management of USA attendees for global press trips, working with the Global PR team.
• Work with CRM team to ensure Brand and Client events are aligned and work seamlessly to communicate the Graff message.
• Creation of USA annual events and experiences schedule.

QUALIFICATIONS AND REQUIREMENTS:

• Ability to thrive in a busy environment and a drive to deliver exceptional results.
• Excellent organisational skills and ability to prioritise workload to meet deadlines.
• Team player with strong communication skills, verbal and written.
• University degree, or equivalent qualification.
• Minimum 5 years’ experience in public relations within the luxury, fashion or jewellery sectors, in-house or agency. Knowledge of the luxury market preferred.
• Strong stakeholder management skills.
• Strong sense of ownership and accountability.
• Proficient with Microsoft, good Excel and excellent PowerPoint skills.
• Experience with planning and delivering PR plans across all editorial channels and a knowledge of the USA editorial landscape.

ABOUT GRAFF

For over half a century, Graff has operated at the very pinnacle of the high jewellery industry, discovering and crafting diamonds of brilliance and rarity, transforming the hidden wonders of the earth into spectacular pieces of jewellery that move the heart and stir the soul.

OUR HISTORY

Founded by Laurence Graff OBE in 1960, the company remains a family business with Francois Graff as CEO. Graff is a vertically integrated company that stewards every stage of the jewellery making process - from the sourcing of each rough stone, through to the cutting, polishing and setting of each piece. With over 60 stores worldwide, Graff has ambitiously grown from its foundation in the UK to achieve a global presence.

IMPORTANT STONES

Throughout its rich history, Graff has become the world leader for diamonds of rarity, magnitude and distinction. Perhaps most notably, the House has dominated the list of historical and important rough diamonds discovered, cut and polished this century. Some of those exceptional diamonds include the 302.37 carat Graff Lesedi La Rona, the largest highest colour, highest clarity diamond ever certified by the GIA and the world’s largest square emerald cut diamond, The Graff Venus, The Lesotho Promise, The Delaire Sunrise, The Wittelsbach-Graff, The Graff Perfection, The Graff Pink and The Golden Empress.

THE MOST FABULOUS JEWELS IN THE WORLD

Our Unique High Jewels are designed and manufactured in our London atelier, where our master craftsmen employ stone-led design techniques to emphasise the beauty of each individual stone. This highly-personalised approach extends to our bridal jewellery, with Graff engagement ring collections featuring unique settings that celebrate each and every diamond.

GRAFF LUXURY WATCHES

Our luxury watch division combines imaginative design and exceptional Swiss engineering to create captivating watch collections and bespoke timepieces. The development of cutting-edge complications, patented diamond settings and stylish design features are the keystones of Graff Luxury Watches, affirming our reputation for peerless quality and innovation within both horological and jewellery spheres.