Paid Social Media Specialist

Primary Function of Position:

• This is an exciting role with significant visibility and an opportunity to further define best practices for global social media capability.
• As a member of the Brand & Creative team and the larger Corporate Marketing group, you will work cross-functionally to define and deliver meaningful, measurable business impact to internal and external stakeholders worldwide.
• The successful candidate will bring extensive expertise in paid social media and analytics.
• Reporting to the Sr Group Manger, Social Media-Digital Marketing you will be responsible for development of paid social media strategy and analytics.
• The role requires experience in paid social media strategy, analytics, and content development for regulated industries.

Roles & Responsibilities:

• Lead the strategy and implementation of our paid social media strategy including the buying, tactical planning, tracking, testing, and reporting across LinkedIn, Meta, Twitter, and YouTube
• Act as a subject matter expert and bridge between teams and agency partners to align paid social media campaigns with strategic goals by building advanced forecasting models and benchmarks
• Define and standardize our methodology for measuring, forecasting, pacing, targeting, and reporting paid social media effectiveness
• Drive the development of a paid social media strategy playbook and the continuous education of teams in the advancements in paid social media platforms, best practices, competitive landscape, and innovative strategies
• Lead the development of paid, earned, and owned social media analytics measurement frameworks that drive our decision making, insights, and optimizations

Skills, Experience, Education, & Training:

• Thorough knowledge of platform mechanics, campaign structure, algorithmic delivery, custom audiences, placement and inventory
• Fluency across paid social media platforms including LinkedIn, Meta, TikTok, Twitter, and YouTube and managing campaign budgets; experience with social media platforms outside the United States a plus
• Strong data and analytics background and a keen ability to understand customer data and know how to convert insights into purposeful actions to meet business needs using Google Analytics 4, Excel, Python, R, Sprinklr
• Expertise in crafting playbooks and paid social media strategies to accelerate global growth
• Strong written and verbal communication skills simplifying complex ideas and concepts and making them clear and actionable
• Experience working with technical teams implementing and optimizing automation into relevant enterprise data warehouses
• Travel up to 15% time.
• Demonstrable experience negotiating and creating process enabling and end-to-end social media workflows in a Scrum environment
• Minimum 5+ years of paid social media advertising and campaign experience with increasing responsibility in a global brand or agency supporting clients in highly regulated industries such as medical devices, life sciences, or financial services

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $42 - $52 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.