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Senior Coordinator, Paid Social Media And Content Analytics

Company

Los Angeles Chargers

Address Costa Mesa, CA, United States
Employment type FULL_TIME
Salary
Category Spectator Sports
Expires 2023-07-05
Posted at 11 months ago
Job Description

Position Summary

The Paid Social Media and Content Analytics Sr. Coordinator will work on the Paid Social Media team in the Content department with a focus on building and targeting communities across the Chargers social landscape and providing data and strategy to benchmark and meet both internal and external performance goals. This position will report to the Manager, Paid Social Media and Content Analytics.


Roles and Responsibilities

  • Produce monthly growth reports, measure against KPIs, ideate goals and implement results
  • Monitor and manage community engagement across all paid campaigns and support organic community management as needed
  • Collaborate with organic social media and content teams on Chargers official accounts to create content ideas and help implement to reach key KPIs
  • Provide support for football and community events as needed (i.e. game days, training camp, etc.)
  • Stay on top of emerging paid and organic social media trends and consistently integrate new opportunities for the Chargers’ social presence with a focus on revenue generating opportunities
  • Act as a resource to the Content Team to provide paid social creative best practices and recommendations with a focus on ways to execute breakthrough creative concepts
  • Record and analyze data weekly across all content, social media and O&O
  • Support Paid Social and Content Analytics team and other internal stakeholders with a reliance on strategic industry best practices
  • Support campaign tagging for reporting needs for organic and paid Datorama dashboards


Qualifications

  • At least one year experience in paid social media
  • Familiarity with social analytics tracking platforms
  • Experience using Meta Ads Manager and other Meta Business tools


Required Skills

  • Exceptional copy editing skills and expert attention to detail
  • Strong understanding of paid social media targeting, audiences and budgets
  • Ability to think quickly and creatively in a fast-paced environment
  • Comfortable multi-tasking independently
  • Strong understanding of current and emerging social media platforms and trends
  • Thrive in a team setting where it is required to work and interact with several different departments on a daily basis
  • Excellent written, verbal communication, and interpersonal skills



Commitment to Diversity


The Los Angeles Chargers are committed to building a diverse, equitable and inclusive work environment that reflects our incredibly diverse fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to ancestry, race, color, religion, sex, gender, gender identity, gender expression, national origin, age, disability, medical condition, marital status, military or veteran status, genetic information, sexual orientation, or other status protected by applicable federal, state, or local law. We believe diversity and inclusion among our employees is critical to our success, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.