Marketing Manager - Paid Media

Who We Are

The Raley’s Companies is a private, family-owned, and purpose-driven retail company headquartered in West Sacramento, CA. Since our founding in 1935, our store operations have grown to include more than 235 locations across four states and four Tribal Nations under eight well-known banners: Raley’s, Bel Air, Nob Hill Foods, Raley’s O-N-E Market, Bashas’, Food City, AJ’s Fine Foods and Bashas’ Diné Market. In addition, The Raley’s Companies bridges the divide between the physical and digital retail experiences through the operation of Apium Logistics, Fieldera and FieldTRUE. Built on a higher purpose, the organization and our over 21,000 employees are committed to quality offerings, exceptional service and doing right by our team members, communities, and planet.

Today, the Raley’s, Bel Air Markets, Nob Hill Foods and Raley’s O-N-E Market banners carry on Tom’s legacy of innovation by serving as more than grocery stores. Our purpose of changing the way the world eats, one plate at a time, has made Raley’s a trusted source for nutrition and wellness. We strive to enhance transparency and education in the food system to help customers make more informed, healthy food choices. We also serve as the destination for the best fresh products, affordable offerings, and personalized service.

Perks & Benefits

This an onsite position in either our offices in West Sacramento, CA or Chandler, AZ. These details can and will vary depending on if you are hired in California or Arizona.

• Eligible for annual incentive bonus
• Life insurance
• Scholarship opportunities for continued education
• Health Savings Account
• Corporate store and discount programs (10% off groceries, free items)
• Retirement Savings Plan - 401(k) including company contributions and matching funds
• Family leave and time off
• Employee Assistance Program (free financial, legal, and mental health services)
• Discounts to amusement parks, gym memberships, mobile phone plans, etc.
• Competitive compensation, paid weekly
• Paid time off
• Flexible Spending Account (pre-tax - commuter, childcare, and medical expenses)
• Wellness Programs (Raley’s Healthy Lifestyles)
• Medical, dental, and vision insurance for yourself and eligible dependents
• Charitable contribution opportunity and volunteer time off and community events
• Laptop and mobile device (Mac is an option!)
• Tuition Reimbursement for qualified courses
• On-site pop up grocery market
• On-site all you can eat fruit bar
• Full on-site fitness center

Compensation

The range displayed reflects the range the company reasonably expects to pay for the position. The actual compensation offered to the selected individual(s) will depend on their geographic location, relevant education, training, or experience, among other bona fide factors.

Minimum Starting: $83200

Maximum Starting: $114000

What You Will Do

As our Marketing Manager - Paid Media you will ensure that the media strategy supports the portfolio of brands under The Raley’s Companies strategic goals and drives business results. This job classification uses data to drive the strategy and oversees all aspects of media buying including strategy, execution, measurement, and budgets across a diverse portfolio of brands. The Media Manager is responsible for all paid efforts including traditional and digital media, building creative briefs on all media, and overseeing all paid media budgets. This position manages the Media Coordinator and optimizes outside media buying agencies.

How You will Make a Difference

• Reviewing monthly and quarterly media recaps and providing analysis of performance on campaigns.
• Collaborating with third-party agencies to deliver across paid social, programmatic, paid search and influencer collaborations.
• Monitoring and organizing actual spend by period as compared to LY budget.
• You will manage media-related budget as determined by the annual budget planning session.
• Producing forecasts for future campaigns.
• Reviewing media agency proposals and facilitating final sign-off with marketing leadership.
• You will manage and/or oversees creative assets for trafficking and promotional calendars to ensure all messaging aligns with campaign parameters, including time-period, holidays and/or promotions.
• You will actively monitors media dashboard to ensure media plan is optimized to achieve specific campaign
• You will identify new ways to ensure the most effective outreach per media vehicle.
• Ensuring media agency provides new and innovative advertising opportunities as the industry evolves.
• You will collaborate and integrate with analytics partners and Loyalty Program team to develop target customer groups, set measurement targets to prove ROI on advertising costs.
• You will provide leadership that represents Raley’s Leadership Traits and our values to inspire and empower the team to accomplish work and meet business demands.
• You will develop The Raley’s Companies’ portfolio of brands paid media strategies to increase sales, customer counts and brand awareness.
• You will maintain current knowledge of industry regulations, requirements, and trends.
• You will oversee the development of paid media plans based on quarterly budget, target audience, KPIs, and business needs.
• Reviewing media purchases to ensure that it meets specifications.
• You will be the liaison between creative and media agencies to communicate and link all initiatives to ensure timeline requirements are met.
• You will provide the media strategy to the Creative Team and advises on how to optimize for KPIs.
• Actively building relationships with internal stakeholders and business partners to ensure effective execution and results of media strategy.
• Writing, directing and overseeing all media-related project briefs that support the strategy.
• You will drive the day-to-day management and successful execution of paid media strategies.
• Ensuring CPMs are aligned with historical benchmarks.
• You will build a strategy to constantly test, measure and learn ways to use marketing budget more effectively.

How you align with our FAMILY values

Fearless: You’re passionate about solving complex problems.

Accountable: Your work shows you care, and you care as much as your passion for people.

Memorable: You make lasting impressions and connections.

Inspiring: You’re not afraid to THINK BIG!

Learning: You are consistently learning and staying up to date with current business and professional trends.

YOU: You make an immediate and lasting impact in everything you do.

Must Haves

• Extensive knowledge of paid media advertising practices and technical production, including online.
• Must demonstrate advanced creative brief writing skills and the ability to collaborate with business partners to execute the media plan.
• Ability to translate overall business and advertising requirements into concrete goals, strategies, and project plans.
• Must demonstrate exceptional communication skills (verbal, business writing and presentation).
• Strong project management skills, business planning and presentation skills.
• Ability to maintain effective communication and working relationships with internal and external business partners.
• Strong understanding of customer analytics.
• Extensive knowledge in digital media and cross-channel media planning.
• Experience delivering successful paid media campaigns.
• Proven ability to leverage research to understand audiences: what they need, key challenges, media habits, etc., and apply this knowledge in the form recommendations (journeys, design, offers, messaging, web experiences and content requirements).
• Proven ability to understand and leverage the unique capabilities of each channel to form a cohesive media strategy for assigned audiences and campaign.
• Experience using social technology and data to measure impact and determine improvements.
• Strong computer skills in Microsoft Office (Excel, Word, PowerPoint)
• Committed to our culture of respect and inclusion, valuing others for who they are and the unique contributions they bring.
• Ability to manage an everchanging, multi-faceted media budget.
• Experience selecting budget allocation for high volume purchases and negotiating agreements with pre-existing and new vendors.
• Bachelor’s degree in Business, Advertising or Marketing or related field and a minimum of five or more (5+) years of experience in digital marketing and paid media advertising with management of agency relationships.
• Ability to proactively identify and solve business problems using media strategy expertise.

PHYSICAL DEMANDS - Employees may occasionally experience the following physical demands for extended periods of time:

Sitting, keyboarding and viewing computer monitor

Permanent residency in California or Nevada is a condition of employment for this position. This means a job offer may be denied or rescinded and, if employed, employment may be terminated if an applicant/team member ceases to reside in California or Nevada.