Marketing Specialist, Paid Media

About Yami:

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.

Summary:

The Digital Marketing Specialist is responsible for managing pay-per-click (PPC), Paid social media channels, and the affiliate channel. The individual will manage paid ads campaigns, as well as planning, developing and executing marketing programs that support and acquire customers. A successful candidate will effectively manage paid channels, as well as support with influencer/partnership team to reach company goal.

Job Responsibility:

● Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid channels.

● Develop creative strategies and execute content creation (photo, video, copy) to use across paid social channels, including but not limited to Meta ads and Tiktok ads.

● Perform ongoing Google paid keyword discovery, expansion, and optimization.

● Track, report, and analyze website analytics, paid social and PPC initiatives/campaigns.

● Help conceptualize, launch, promote new creative custom offers, advertising ideas, and campaigns.

● Collaborate and support influencer marketing team to growth and impact marketing funnel.

Qualification and Requirement:

● BS/MS degree in Marketing or a quantitative, test-driven field

● 2 year experience Paid social media field

● Well-versed in performance marketing, conversion, and online customer acquisition

● Experience with website analytics tools (e.g, Google Analytics)

● Ability to prioritize and manage multiple projects simultaneously and work cross-functionally.

● Familiar with Asian brands and enjoy trying a variety of food and/or cosmetics.

● Bilingual in English and Mandarin is a plus.

Job Type: Full-time

Salary: $24.00 - $30.00 per hour

Benefits:

401(k)

Dental Insurance

Health insurance

Paid time off

Vision insurance