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Senior Social Media Manager
Company | Adobe |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Advertising Services,Software Development |
Expires | 2023-05-17 |
Posted at | 1 year ago |
Our Company
- Collaborate closely with EMEA, APAC, and LATAM counterparts to learn, and implement Acrobat social strategy globally.
- Partner with Project Manager across WorkFront to ensure timely delivery of assets while staying within budget.
- Analyze performance, share meaningful insights, and evolve/optimize overarching strategy. Actively investigate and suggest new ways to improve engagement on all social media platforms, including emerging social media outlets like TikTok.
- Develop overarching social media strategy for Acrobat channels inclusive of campaigns, always-on social strategy, community engagement, influencer program, content, and creative.
- Drive social campaigns, programs, and marketing initiatives for Acrobat including a robust mega / macro / micro influencer program, product launches, and relevant news.
- Oversee content creation and curation to support the content calendar for Acrobat social media channels (Instagram is the priority channel, but there are others you’ll steer i.e. Facebook, Twitter, and YouTube).
- Represent the voice of Acrobat within the broader Adobe Social team and partner with cross-functional teams.
- Experience and proven success managing at least 1 direct report
- Experience working with contractors and agencies.
- Experience implementing and optimizing paid social media campaigns.
- Experience managing and measuring a variety of ongoing and event or campaign-specific social programs, with experience marketing to B2SMB audiences preferred.
- Experience with web and social media analytics tools and reporting.
- Proficiency with the Microsoft Office Suite.
- A good eye for design and savvy with social content, from static to video and beyond.
- 7-10 years of experience leading all aspects of social strategy, such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.
- Consistent track record of success in leading social media communities, with responsibilities in day-to-day management, growth strategies, measurement, engagement campaigns, influencer marketing, paid media, and content strategy. Relevant professional experience in social media management or marketing communications – B2B, B2SMB, and Global experience preferred.
- Strong grasp of digital documents, collaboration tools (i.e. WorkFront), and productivity; interest in building an active community/audience.
- Know which content types, formats, and lengths work on each platform. Familiar with each platform’s media studio, ads dashboard, etc.
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