Paid Media Manager (Starlink)

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars.

PAID MEDIA MANAGER (STARLINK)

Starlink is the world's largest satellite constellation, committed to delivering access to high speed, low latency broadband internet worldwide. The Starlink Communications team will oversee development of all customer-facing communications and supporting materials for Starlink's consumer and business lines, both domestically and abroad.

Starlink is building an in-house paid media function that will be responsible for the planning, execution, and optimization of paid acquisition efforts. The successful candidate will have a passion for paid media and experience running and scaling campaigns across platforms. They will also bring a highly analytical, creative and flexible approach to the role, which is essential to delivering break through thinking.

RESPONSIBILITIES:

• Analyze accounts and platforms to identify key insights, trends, and testing opportunities
• Drive and own paid media campaign implementation, quality assurance, tracking, ongoing optimization, performance insights reporting, and organic posting
• Accountable for digital trafficking, tags, pixels, and overall tracking strategy
• Handle daily budget tracking process to make sure pre-defined spending levels are on pace
• Collaborate with creative stakeholders to create new ad creative, copy, and landing pages to increase performance
• Conduct rigorous experiments and A/B tests to improve media effectiveness and efficiency
• Define workflows with Starlink team, third party vendors, and creative stakeholders
• Define ongoing strategy, testing methodology, and roadmaps while identifying areas of improvement
• Build weekly reporting and present results, optimizations, and recommendations to leadership and internal partners
• Lead the development of user journeys that involve landing pages and various funnels to execute testing initiatives and propose new ideas to further enhance paid acquisition efforts
• Run bid rules and optimization efforts at the campaign, audience, and ad levels to drive account performance
• Run the daily campaign optimization efforts to ensure they are achieving the traffic, engagement, and conversion goals set for each campaign
• Maintain relationship with platform and third-party vendors
• Manage all paid activity in several ad manager platforms
• Lead Starlink's global consumer and enterprise paid media with an emphasis search engine marketing, video, display, and social platforms across North America, LATAM, APAC, and EMEA

BASIC QUALIFICATIONS:

• Bachelor's degree
• 4+ years of experience managing paid media campaigns

PREFERRED SKILLS AND EXPERIENCE:

• Ability to lead all aspects of multiple projects and prioritize workload in a fast-moving environment
• Deep knowledge of and mastery of global search engine marketing, display, video and social media with A/B testing and geo-based experimentation
• Understanding of acquisition strategy and direct response campaigns
• Excellent quantitative and data analysis skills
• Ability to build and foster strong relationships with internal teams and external partners
• Effective communication and presentation skills

ADDITIONAL REQUIREMENTS:

• Must be able to work extended hours and/or weekends
• Must be able to work onsite

COMPENSATION AND BENEFITS:

Pay range:

Paid Media Manager: $110,000.00 - $145,000.00/year

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

Base salary is just one part of your total rewards package at SpaceX. You may also be eligible for long-term incentives, in the form of company stock, stock options, or long-term cash awards, as well as potential discretionary bonuses and the ability to purchase additional stock at a discount through an Employee Stock Purchase Plan. You will also receive access to comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short and long-term disability insurance, life insurance, paid parental leave, and various other discounts and perks. You may also accrue 3 weeks of paid vacation and will be eligible for 10 or more paid holidays per year. Exempt employees are eligible for 5 days of sick leave per year.

ITAR REQUIREMENTS:

• 1157, or (iv) Asylee under 8 U.S.C.
• To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C.
• 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.

SpaceX is an Equal Opportunity Employer; employment with SpaceX is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

Applicants wishing to view a copy of SpaceX's Affirmative Action Plan for veterans and individuals with disabilities, or applicants requiring reasonable accommodation to the application/interview process should notify the Human Resources Department at (310) 363-6000.