Paid Social Specialist Jobs

Summary

Imagine what you could do here! At Apple, new ideas have a way of becoming extraordinary
products, services, and customer experiences very quickly. You bring passion and dedication to
your job and there's no telling what you could accomplish!

The Services Digital Advertising team at Apple is responsible for driving new customer
acquisition as well as cultivating awareness and education of Apple’s full suite of services,
through a variety paid digital marketing channels.

Apple is in search of an experienced Paid Social Specialist to join the Apple Services Digital
Marketing team. As a Paid Social Specialist, you will be responsible for planning, building, and
managing paid social campaigns in self-service social platforms (i.e. Snapchat, Twitter, TikTok,
Reddit, Pinterest, etc.).

Key Qualifications

3+ years of experience in a full-time paid social marketing role, either agency or client-side
Expertise in social self-service platforms (e.g Snapchat, TikTok, Twitter, etc.)
Expert knowledge of targeting/optimization levers & testing approaches across social buying platforms
Skilled understanding of performance-based media optimization and subscription marketing
Expert level understanding of marketing attribution & alternative measurement methodologies
Strong understanding of creator marketing & co-promotion tactics within social platforms
Detailed knowledge of technical challenges and nuances for mobile in-app across various ad types within social platforms
Skills in building strategic tailored plans to reach target audiences and deliver media objectives
Strong data analysis, visualization and presentation skills; understanding of how to tailor communications collaborators with various levels of digital media literacy
Experience building close relationships within and across teams
A passion and curiosity for digital media
Excellent social, oral and written communication skills

Description

The Paid Social Specialist will be responsible for active day-to-day management of paid social
campaigns for multiple Apple Services businesses. You will develop of campaign strategies,
initial campaign setup, in-market optimizations, track creative needs, and deliver performance
reporting.

On this team, you will work hand-in-hand with your counterpart channel specialists, marketing
strategists, internal creative teams, organic social teams, measurement, analytics and marketing
stakeholder teams to deliver end to end execution and performance management of paid social
campaigns. You will actively manage and optimize paid social marketing campaigns for several
lines of business. Partnering with the data and operations team, you’ll manage trafficking and
tagging of campaigns to best track performance. You’ll regularly review campaign structure and
performance both within social management platforms and via internal reporting dashboards.
You will also manage campaign budget trackers, focusing on staying on budget and
appropriately forecasting quarterly costs and reconciling any discrepancies. You will be expected
to demonstrate clear and thorough understanding of social marketing, while delivering strategic
campaigns to successfully hit directed KPIs.

Validating campaign performance through strategic testing will be vital to communicating the
value of paid social buying practices, so working closely with campaign strategy and analytics
leads will be imperative. This role will also involve preparing and presenting campaign
performance reports to internal stakeholders.

In order to accomplish these goals you will need to have proven expertise and a dedication to
continued education of the comprehensive landscape of social platforms and ad type

Education & Experience

BS/BA degree preferred

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $95,000 and $145,000, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Role Number: 200460476