Manager, Digital Marketing & Strategy (Management)

Job Summary:

Title: Manager, Digital Marketing & Strategy (Management)

Reports to: SVP, Digital Operations

Location: Los Angeles, CA

The Role:

Roc Nation, a Live Nation joint venture, is seeking a Manager of Digital Marketing & Strategy who will report to the SVP of Digital Operations and serve as a key member of the Roc Nation Digital Music Team servicing Management & Publishing clients, Roc Nation socials and general team support. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, facilitating requests between partners, managers and artists & maintaining artist web and social platforms. The Manager of Digital Marketing & Strategy will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Responsibilities:

• Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners.
• Team Support: Includes general administrative duties including but not limited to maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager.
• Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives.
• Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content.
• Community Management: Lead overall strategy and execution of Roc Nation and clients’ social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas.
• Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties.
• Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain an internal database.
• Other Roc Nation Priority Marketing: Work with Roc Nation’s marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, sports initiatives).

Qualifications:

• Experience working with content management systems; especially Wordpress
• Extensive knowledge of and passion for music market and the digital space
• Ability to research, conduct successful outreach & manage an on-going social influencer database
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Track record building and maintaining strong business relationships
• Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
• 2-4 years experience managing the use of and/or relationships with social platforms
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Strong oral/written communication skills
• Experience working with social management and listening platforms
• The highest attention to detail
• Bachelor's degree in a related field preferred
• Knowledge using basic audio, photo and video editing programs
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms

EQUAL EMPLOYMENT OPPORTUNITY

Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

Note – Roc Nation benefits and policies differ from Live Nation.

The expected compensation for this position in NYC is:

$65,000.00 USD - $75,000.00 USD

• Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York City applicant might be paid. It assumes that the successful candidate will be in New York City or perform the position from New York City. Similar positions located outside of New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NYC Law, a potential new employee’s salary history will not be used in compensation decisions.