Digital Marketing Manager Jobs

We are looking for an experienced Digital Marketing Manager to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness. If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to effectively connect our brand with our online customers.

Essential Duties & Responsibilities

• Stay current with the latest trends in digital ad design, e-mail design, web design, and mobile optimization
• Research products, services and current strategies to identify new opportunities
• Establish best practices in digital marketing
• Drive web traffic and sales conversion
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Create a process for standards and documentation for all brands across all platforms (TikTok, Instagram, Facebook, Website)
• Build Brand Awareness and Stature
• Lead the uploading of all website assets to WooCommerce back-end system
• Lead digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Analyze web traffic metrics and suggest solutions to boost web presence
• Build strong client relationships through social media interaction
• Leads the creation and management of eCommerce marketing planning calendars, programs and demand plans
• Oversee the implementation of sales & promo codes for retail & wholesale sites
• Other tasks as needed or assigned.

Requirements

EDUCATION AND WORK EXPERIENCE:

BSc in Marketing, Advertising or Related Field AND

3-5 years of experience in eCommerce, web marketing or related field

CERTIFICATIONS, LICENSES, REGISTRATIONS: N/A

KNOWLEDGE, SKILLS, AND ABILITIES:

• Solid knowledge of web analytics tools like Google Analytics
• Experience implementing and optimizing Google AdWords campaigns
• Hands-on experience with online marketing tools and practices
• Retail and direct-to-consumer experience preferably in Consumer Product Goods managing 1,000 + SKU's
• Familiarity with web design and HTML
• Proven work experience as a Digital marketing strategist or Digital marketing manager

OTHER SKILLS AND ABILITIES:

• Good listener
• Excellent written and verbal communication
• Team Player
• Attention to detail
• Organized
• Able to juggle conflicting priorities
• Positive attitude

COMPENSATION: $64,480-$68,000 annual salary

Benefits

• Benefits plan including medical, dental and vision
• Paid Holidays and PTO
• Competitive compensation
• 401k and profit sharing