Digital Marketing Manager Jobs

The Senior Manager of Marketing/Ecommerce will be committed to developing performance based digital marketing strategies that drive revenue and will help grow the Unique Vintage brand. Must have 5+ years experience in fashion, beauty or consumer products.
This role is highly collaborative and requires the ability to oversee strategy implementation internally and with outside agencies. Key channels include: SEO, SEM, Affiliate Marketing, Display Marketing & Retargeting, and Paid Social Media (Instagram, Facebook). You will be the driver of success by building and executing promotional strategies, loyalty/retention programs and world-class launch experiences.
About you:

• You’re comfortable driving revenue forecasts, managing a P/L and conducting financial conversations
• You enjoy managing and growing people. Their success is your success.
• You’ve built strong customer journeys that drive engagement, conversion and retention
• You’re innovative and competitive, but a team player that works well cross-functionally to achieve strategic goals.
• You are passionate about all things digital and are laser focused on driving revenue
• You’re a strategic thinker, highly organized, detail-oriented, and always ten steps ahead
• You have a deep understanding of performance marketing - leading agencies to drive successful KPI’s
• You live by data and continuously look for innovative ways to exceed targets

Job Responsibilities:

• Own the advertising and site P&L - responsible for hitting sales goals and budgeting
• Work with current digital agency on CRM and retention strategies to drive engagement, repeat purchases and launch communications to drive revenue.
• Support and foster growth and professional development of small marketing team & must thrive in an environment of providing ongoing coaching and mentoring to their team to drive engagement and productivity
• Develop best in class seasonal and promotional strategies to meet and exceed revenue goals
• Work with current digital marketing agency on implementation of all digital marketing strategies and tactics across paid online channels to drive awareness, traffic and conversion, including: retargeting, social, SEM, SEO, influencers & Affiliates.
• Build & manage e-commerce marketing calendars to ensure maximum sufficiency to drive revenue
• Monitor site and work on improving site UX and A/B testing to increase site conversion.
• Lead testing and innovation to optimize marketing effectiveness and return on investment.
• Develop and manage all aspects of web analytics related to E-Commerce to conduct regular analysis of content, product, and collection productivity to identify trends and opportunities.

Requirements:

• Demonstrated ability to work in a fast-paced, entrepreneurial environment serving as a catalyst for change and managing multiple work streams simultaneously
• Strong understanding of ROI focused paid media
• Minimum 3+ years’ leading a agency/team including performance management, strategy oversight, etc.
• Strong experience (5-8+ years) managing all key business functions described above in an ecommerce environment
• Experience managing vendor relationships and negotiating contracts
• Previous experience managing innovative Acquisition Program
• Self-motivated, committed, tenacious and goal-oriented
• BS/BA in Business, Marketing, Communications or related field
• Positive, professional and enthusiastic “can-do” attitude
• Demonstrated success at growing an ecommerce, direct marketing, or multi-channel retail business through business and technical innovation – ideally with experience in both strategy development and operational execution