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Company | Tenacious |
Address | San Diego, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Internet Publishing |
Expires | 2023-09-21 |
Posted at | 8 months ago |
Hybrid/Remote Position
- Serve as liaison across departments to ensure marketing campaigns are integrated and communicated across the company
- Perform competitive analysis on a regular basis and stay up-to-date on new technologies and trends within the industry to ensure that campaigns are effective and stay up to date with digital and content marketing trends
- Master the proper mix of formats (e.g. blogs, guides, ebooks, reports, videos, interactive content, podcasts, etc.) and distribution channels
- Develop a deep understanding of our customers and prospects and figure out what motivates them and the decision makers around them
- Work closely with researchers and strategist to integrate consumer insights into marketing campaigns
- Managing PPC campaigns and relevant vendors
- Develop and execute multi-faceted content marketing campaigns that drive acquisition, engagement, and retention
- Compile and analyze appropriate metrics, insights, and best practices
- Develop a robust email and drip campaign strategy
- Develop an understanding of – and build a model for – how to measure content’s influence on pipeline generation and closed-won business
- Build a community of raving fans who will participate in events and webinars
- Manage all content and ensure it adheres to SEO, lead generation, and email marketing best practices
- Implement marketing conversion improvement strategies based on testing and observed performance
- Comfortable working remote, on project-based work
- Data-driven marketer with proven expertise in setting and reaching metrics
- 5 years of experience as a Content/Digital Marketer or similar role
- Travel: as needed
- Critical thinker and problem-solving skills
- Experience and knowledge with marketing tools and best practices
- 5 years of hands on experience with digital marketing technologies: SEO/SEM, PPC, Google Analytics and CRM software
- Excellent communication skills, written, and oral
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