Manager, B2C Lifecycle

About The Team
The B2C Lifecycle Team are stewards of the messaging experience for customers. We craft outstanding communications for customers who connect to our tools and services to get them into their next home! Join our growing team of customer-focused, collaborative, data-informed, and innovative marketers. We partner closely with teams across the company: Product Marketing, Creative Services, Customer Insights, Decision Sciences, and Product, and among teams within marketing to deliver a seamless communication experience.
About The Role
As a Lifecycle Marketing Manager, you will improve the customer experience using your background in strategy and execution to help build coordinated, consistent, and deeply personalized messaging across platforms and channels. You will foster cross-functional and cross-team collaboration to develop seamless communication experiences, with an ultimate goal of connecting a customer with an agent or lender!
You Will Get To:

• Be the subject matter expert for our communication and data platforms; deeply understanding capabilities and driving usage for new testing, new programming, and new ways to build omni-channel cross-functional strategies.
• Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis; use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities
• Provide thought leadership to optimize and expand user engagement, activation, retention, and reactivation programs through a deeply-personalized customer experience.
• Support the effort to grow first party addressable audiences through owned and 3rd party sources.
• Partner with Product Marketing, Creative Services, Customer Insights, Decision Sciences, and Product to drive personalization in our existing customer messaging programs, as well as identify new messaging opportunities and channels.
• Partner collaboratively across Marketing and Product to develop and implement cross-channel lifecycle strategies with a focus on data enablement.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role.
In California, Colorado, Connecticut, Nevada, New York City and Washington the standard base pay range for this role is $104,000.00 - $166,100.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York City and Washington and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.
Who you are

• Self-directed and able to identify and tackle complex cross-functional opportunities and challenges
• Excited to lead complex multi-channel projects from start to finish, in uncharted territory, where you will define and consistently improve new processes, and establish clear roles and responsibilities to achieve successful outcomes.
• Outstanding interpersonal, networking and communication skills with an emphasis on the ability to be persuasive, clear and concise.
• You are passionate about testing and monitoring results over time. You are constantly hunting for new areas of opportunity to improve customer experience.
• A seasoned marketing expert, able to quantify impact and articulate tradeoffs with numerous channel initiatives, to drive customer and business impact.
• A successful track record of developing and implementing channel strategies with dynamic content based on customer, including measuring and delivering on performance targets
• A cross-functional collaborator, you thrive switching contexts and forming relationships with product marketers, product managers, and analysts as well as creative teams, and content creators.

Qualifications

• Functional knowledge of HTML/CSS is required.
• 5+ years working experience with hands-on experience in lifecycle marketing channels—email marketing required, SMS and push marketing preferred, and experience with Direct Mail a plus.
• Ability to independently plan and run programs and projects of significant complexity and risk across multiple teams and functions with partners
• High proficiency in Microsoft Excel; Tableau and SQL experience preferred. Experience with JIRA and Confluence preferred.

Get to know us
Zillow is reimagining real estate to make home a reality for more and more people.
As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.
Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.
Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].
Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.
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