Marketing Lifecycle Program Manager

We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Mindbody + ClassPass bring together the best of both sides of the market: Mindbody is the industry’s most trusted all-in-one technology platform; ClassPass is one of the most popular apps for fitness & self-care enthusiasts. Together we’re partnering with more than 70,000 fitness studios, gyms, salons, and spas around the world. We’re not just another tech company—we’re far and away the leader of our industry. So join the team, work with mission-led people, and enjoy amazing benefits. Let’s see what we can accomplish together!

About The Right Team Member

We’re seeking a highly motivated and analytical lifecycle marketer to join our team and support the success of the

About The Role

The ClassPass Corporate Wellness Program helps leading employers around the world achieve their workplace wellness goals by giving their employees access to our inventory of top-rated fitness studios, gyms, salons, and spas. In this role, you will wear both B2C and B2B marketing hats. You’ll be responsible for supporting our corporate partners and activating their employees onto their ClassPass Corporate Wellness benefit. Key responsibilities include:

• Own email, push, and in-app campaigns to successfully activate eligible users onto their employer sponsored ClassPass plan, increase engagement, and reduce churn
• Demonstrate strong communication and collaboration skills while working with Global B2B marketing, lifecycle marketing, creative, operations, and Account Management teams 
• Coordinate interdependencies, create contingency plans, and manage risk on project timelines and deliverables
• Support cross-functional stakeholders on project management and delivery for marketing campaigns and day-to-day needs
• Help build the corporate subscriber acquisition playbook by identifying data-driven insights, executing rapid A/B tests, and optimizing ongoing communications
• Ensure alignment between corporate marketing activities with consumer strategy 
• Own campaign and channel reporting then present results to cross-functional stakeholders

Skills & Experience

You’ll focus on marketing campaign execution through our ESP provider Braze. The right candidate can think strategically, enjoys creative testing and iterating, loves digging into numbers and will roll up his/her sleeves to execute flawlessly.

• Experience with audience segmentation and personalization using user attributes 
• Experience working with a creative team, executing on A/B testing, and managing images and copy 
• 2-3+ years in a similar role (ex: lifecycle and retention, marketing, consulting, and/or analytics)
• Strong knowledge of data analytics and tools (ex: Google Analytics, Tableau, SQL, Excel) – previous SQL experience is a huge plus, but the right person will also be open to learning
• Ability to be a team player who communicates candidly and proactively, but can also work independently
• Ability to translate data and trends from user and channel behavior into actionable insights, and execute against them
• Passion for writing compelling marketing copy with attention to detail, excellent spelling, punctuation, and grammar
• Experience with email service providers, in app messaging, SMS, push notifications and HTML – ESP Braze experience is a plus

Pay transparency

It is Mindbody’s intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of Mindbody’s compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $65,000 to $84,000. The total compensation package for this position may also include performance bonus, benefits and/or other applicable incentive compensation plans.

Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

Mindbody is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.