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Company | Lime |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-08-05 |
Posted at | 10 months ago |
Lime is the world's largest shared electric vehicle company. We’re on a mission to build a future where transportation is shared, affordable and carbon-free. Our electric bikes and scooters have powered 400+ million rides in 250+ cities on 5 continents, replacing an estimated 100+ million car trips. Named a Time 100 Most Influential Company and Fast Company Brand That Matters, we achieved a fully profitable year in 2022, becoming the first in our industry to reach this milestone.
- Drive testing strategy, crafting strong AB tests, analyzing data, sharing results and proposing next steps.
- Identify strategic "rider moments" and develop a series of lifecycle campaigns to improve engagement, frequency and retention.
- Collaborate with cross-functional teams to identify conversion and retention drivers, influencing campaign development.
- Evaluate the full rider journey across touchpoints and create measurable plans to enhance rider lifetime value.
- Create, audit, and update a library of playbooks for rider communications, optimizing channel usage and team resources.
- Partner with Data, Product, and Engineering teams to develop a roadmap that unlocks advanced communication capabilities and insights.
- Develop and manage the monthly Lifecycle & Rider Communication calendar for all markets and rider cohorts.
- Leverage our new Rider segmentation strategy and supporting data to ensure we’re targeting the right users at the right time.
- Experience working in a remote environment with diverse cultures and time zones.
- Proficiency in analyzing campaign performance and mapping customer journeys using tools such as Tableau, Amplitude, Snowflake, and Braze.
- 5+ years of experience in CRM with a demonstrated background delivering sophisticated and impactful consumer lifecycle and communication campaigns.
- Strategic thinker with a practical approach, willing to take a hands-on role when necessary.
- Experience in managing and coaching a team of analysts.
- Fluent in English; knowledge of additional languages is a plus.
- Strong written and oral communication skills with exceptional attention to detail.
- Relevant mobile app, transportation or start-up experience preferred.
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