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Lifecycle Marketing Operations Manager
Company | Beauty For All Industries (BFA) |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Media |
Expires | 2023-06-19 |
Posted at | 1 year ago |
Description
- Collaborate closely with CRM Product to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our ESP.
- Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results.
- Work cross-functionally to develop, lead, and execute email, push, and SMS marketing strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV.
- Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance.
- Segment email lists based on customer lifecycle, affinity, and email preferences to deepen engagement and improve conversion.
- Develop a strategy to amplify personalized programs at IPSY that are scalable and support key business KPIs.
- Be the voice of marketing operations in all program related conversations, meetings, and brainstorms, including changes to the business, strategy, product, and brand.
- Create your own roadmap of initiatives that deliver KPIs that align with Growth, Product, Marketing, and Engineering roadmaps.
- Be the authority on the member journey for users; develop a deep understanding of the user mindset, behavior, and how best to use it to deliver results, all while utilizing insightful data insights.
- Excellent written and verbal communication skills.
- Ability to get stuff done, roll up your sleeves, and tackle something hands-on.
- 3-5 years of experience developing lifecycle programs; comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.).
- Proficient with Excel
- Deep understanding of CRM, data structures, and how to integrate the two.
- Creative thinker with the ability to test out-of-the-box solutions.
- Bachelor’s degree – ideally in Business, Marketing, quantitative or technical field.
- Fervent attention to detail and QA process. You are confident deploying emails to millions of users free of grammar, spelling, typos, and other deployment errors.
- Comfortable with quantitative analytics and have experience translating data into business and consumer insights.
- Familiar with analytics dashboards (e.g. Tableau, Looker).
- Ability to be flexible and work in a fast-paced environment with competing priorities
- You have cross-functional team experience and shown ability to execute a vision through consensus building, negotiation, and data-driven persuasion.
- 3+ years of working directly in an enterprise-grade ESP (Iterable, Braze, ExactTarget, Responsys, etc.), with experience setting up targeting, building multi-step workflows, QA, hitting send and reporting.
- 2+ years experience developing and executing A/B tests to decrease churn, utilizing email, push, and site initiatives.
- Light HTML experience is a plus
- Annual bonus program (paid out quarterly)
- Work from home flexibility
- Medical, dental & vision insurance
- Competitive salary & equity grants
- 401(k) plan with company match
- Learning & development programs
- Free BoxyCharm subscription
- Paid Time Off
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