Lifecycle Operations Specialist Jobs

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The role

The Lifecycle Operations Manager is a hybrid role doing primarily marketing execution (80%) in addition to some people management (20%). The ideal candidate is an experienced “HTML for email” coder responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, mobile push, and in-app messaging. Superior attention to detail and time management skills are important, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work. After deployment, the Operations Manager then provides stakeholders with campaign performance reports, including data-driven recommendations for future campaign optimization.

What you’ll do:

• Work with others on the Lifecycle Marketing team to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc
• Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies
• Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies
• Manage up to four Lifecycle Operations Specialists.
• Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation
• Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete
• Under the direction of a Lifecycle Marketing Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
• Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, SMS, etc.)

What you’ll need:

• Experience with marketing automation tools and/or ESPs (e.g. Braze, RedPoint, Pardot, Marketo, Eloqua, etc.)
• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
• Strong interest to learn new tools with a natural curiosity
• Experience proactively managing own workload and output
• Diligent adherence to best practices and QA procedures, with very strong attention to detail
• 5+ years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is.
• Comfortable working independently, with little or no supervision
• Ability to communicate strategies, results, and insights effectively
• Strong project management skills

Nice to have:

• Experience writing SQL statements for data extraction
• Previous content marketing/news experience is a strong plus
• Experience working directly with Data Analysts, Software Engineers, and Project Managers
• Understanding of A/B and multivariate testing standards
• Knowledge of relational databases, real-time event data, data structures and querying language (e.g. select, merge, join, group by, etc)
• Experience in managing and training others
• Experience working with real-time web and app event data

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.