Email & Lifecycle Marketing Manager

Description

Food52 is a next-generation cooking and home company that was named one of the world’s most innovative companies by Fast Company in 2022, with a monthly reach of more than 30 million people. From the beginning, the brand challenged the models of traditional media companies and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life.

Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content — recipes, videos, podcasts, cookbooks and more — and outfitting them with products that make them happy. In addition to a highly curated Shop representing hundreds of makers, the Food52 community of brands includes its in-house product line Five Two, lighting and lifestyle goods company Schoolhouse, and the heritage home brand DANSK.

About the Role

The Email & Lifecycle Marketing Manager is responsible for driving list growth, trigger revenue, and overall email engagement across our portfolio of brands. This position works cross-functionally to manage trigger strategy, build out lifecycle flows within the ESP and run a wide range of automated experiments, assessing opportunities to improve engagement and retention. A technical email operations skillset, including experience building & managing lifecycle journeys and deep knowledge of ESPs, as well as a strong analytical mindset, are essential to the role. Duties also include support on broadcast email programs as needed, including maintaining the email marketing calendar, building & scheduling emails, and reporting.

Key Functions

Own strategy, building, and testing for lead gen and trigger campaigns both in email & SMS, including creation & maintenance of journey mapping/flows

Create a center of excellence across our portfolio of brands for automated journeys and tactics, becoming a subject matter expert in journey builder tools across platforms.

Provide ongoing analysis and recommend improvements & optimizations based on performance, leveraging external and internal trends to inform decisions

Manage A/B testing roadmap to optimize targeting, messaging, and creative

Manage any creative briefs needed to support lead gen and trigger campaigns and partner closely with creative & copy teams to execute on the marketing objectives

Develop and own weekly, monthly, and annual reporting, including business and creative hindsights as well as recommendations focused on driving site traffic, revenue, and LTV

Partner with marketing team members to build out and optimize loyalty member flows

Additional Functions

Assist the broadcast marketing team in the deployment of broadcast emails, including building, QA’ing, scheduling and routing emails for approval

Special projects are needed or required

Qualifications & Requirements

4-6 years experience leading full spectrum lifecycle or retention marketing for direct-to-consumer businesses.

Bachelor’s degree in marketing or related fields.

Strong technical email operations skillset & experience working in ESPs, including triggered email journey management, list management, building, scheduling, and QAing trigger flows.

Possess keen analytical and quantitative skills; ability to think critically and use data to derive insights and inform email marketing plans.

Excellent verbal and written communication skills; comfortable presenting across all levels of the organization including to senior leadership.

Ability to both lead and drive autonomously to tight deadlines with regular updates to key stakeholders.

Strong project management skills, managing internal and external stakeholders, and multiple campaigns at once.

Possess basic knowledge of HTML; able to understand and manipulate HTML code to make minor adjustments to email templates.

Physical Requirements

Standard office work with consistent computer use

Compensation & Benefits

For residents of CT, NJ or NY the compensation range for this role is $95,000 - $115,000. Factors used to determine the salary range for a given position may impact what salary within the stated range may be offered to any particular candidate (e.g., years of experience, level of education obtained, etc.).

Eligibility

We value culture adds over culture fits and believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran’s status.

Food52 is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please contact us at [email protected].

Visa Sponsorship

Currently, Food52 does not provide Visa sponsorship. All applicants must be able to provide legal proof of their eligibility to work in the U.S.

What We Offer

Our company benefits include accrued paid time off and holidays, a comprehensive insurance package, paid parental leave, 401k plan, a generous employee discount and exceptional on the job training with cross-functional career opportunities. Our wellness and parental leave programs are crafted to support you and embrace a culture of work life balance. And in acknowledgement of a job well done, we regularly enjoy employee engagement activities and community gatherings.