Ecommerce Manager - Site Experience

About Charlotte’s Web:

Charlotte's Web products are made from our world-renowned hemp genetics grown 100% in the USA. Founded by the Stanley Brothers of Colorado, Charlotte’s Web leads the industry in quality, safety, consistency, and social responsibility to improve thousands of lives daily through the use of Charlotte's Web.

At Charlotte’s Web, we are driven by principles that extend far beyond the bottom line. It is our goal to provide products of the highest possible quality, while contributing to the sustainability of the communities we have the privilege of serving.

Position Summary:

Charlotte’s Web is seeking a talented Manager of Site Experience to lead the development, implementation and optimization of the customer shopping experience across two parallel sites while simultaneously building a brand-new site. As a successful candidate, you will become the voice of the customer throughout the shopping funnel, improve their experience, and drive sales, satisfaction, and repeat rates. You will work collaboratively with cross-functional teams and be responsible for driving forward the site strategy to maximize key performance on all sites/brands.

Essential Duties and Responsibilities:

• Develop and implement A/B testing plans to identify which design and content changes drive the highest engagement, click-throughs, and conversions.
• Use data and user feedback to optimize site taxonomy and product discovery.
• Identify the best paths to educate and convert visitors to our website through best practices in UX, UI, and CRO.
• Collaborate with the design team to create user-friendly site designs that improve site navigation and wayfinding.
• Monitor site analytics to identify opportunities for growth and make data-driven recommendations to stakeholders.
• Oversee the process to support customers all the way through the delivery of their purchases.
• Become the voice of the customer throughout the shopping funnel to improve the experience and drive sales, satisfaction, and repeat rates.
• Design and drive forward the site strategy to maximize key performance on all sites/brands.
• Develop and implement strategies to optimize the customer shopping experience across all devices, from initial product discovery to checkout.
• Stay up-to-date with industry trends and best practices to ensure the website remains competitive and cutting-edge.

Education and Experience:

• Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, Looker, Hotjar, etc.
• Familiarity with e-commerce platform integrations, including ERP, CRM, and OMS systems
• Bachelor's degree in business, Marketing, or a related field
• A/B testing experience with tools like WVO, Google Optimize
• Experience with A/B testing, UX/UI design, site taxonomy, and product discovery
• Excellent written and verbal communication skills
• Experience with eCommerce platforms such as Shopify, Magento, or WordPress is a plus
• Landing page development and optimization know-how
• 5+ years of experience in eCommerce, preferably in a Site Experience or eCommerce Product role
• Strong analytical skills and ability to interpret data to drive decision-making
• Familiarity with HTML, CSS, and JavaScript is a plus
• Deep understanding of user flows and successful shopping funnel optimization
• Ability to work collaboratively with cross-functional teams
• Ability to manage multiple partner relationships and leverage them effectively to drive sales

Compensation:

$100,000 - $115,000 base salary

Benefits:

We offer best-in-class benefits, including:

• Flexible Paid Vacation
• Up to 9 Weeks Paid Parental Leave
• Pet Insurance
• Generous Employee Discount
• Medical, Dental, and Vision Options

Charlotte’s Web provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Charlotte’s Web is an At-Will Employer.