Director Of Performance Marketing

Do you want to work remotely for an impact-based, female-founded, fast-growing company?

Do you want to help change the world by giving women+ the financial peace and confidence they deserve?

Do you want to use your marketing super powers for good and help us grow from 13,000 to 100,000+ customers?

We are looking for an experienced Director of Performance Marketing to join our women-led team and be a key player in our organization who helps us reach more customers and grow our impact. We are looking for someone who believes in our mission, has heart, and is comfortable with fast paced growth.

As the Director of Performance Marketing, you’ll be responsible for developing and executing strategies that drive customer acquisition and measurable revenue growth by scaling and expanding our paid marketing channels and conversion rate optimization of our primary webinar sales funnel.

As we grow and scale, we need someone who can own their role and hit their metrics, manage multiple moving pieces and team members / contractors / agencies with incredible leadership and organizational skills, and equally important - be someone we love working with, since you will work closely with the senior leadership team.

This role is a top priority in the company. We are looking for someone who can own new customer acquisition which has thus far been run by the two co-founders and independent contractors. We are looking for an experienced person to oversee all paid media, thoughtfully optimize, scale, and manage a $10M to $30M annual marketing budget and expand the number of customer acquisition channels.

What You’ll Do:

• Desired Outcome: Increase the number of new Dow Janes’ Million Dollar Year (MDY) customers we have from 1,000 per month to 2,000 per month in the next 12 months, while staying within our CAC goals, by scaling up existing channels (Meta, Google) and expanding into new digital channels. Manage existing and new agencies and internal team members as needed to achieve the objective.
• 2x New Customer Acquisition
• KPI: # of New MDY Customers Per Month

• Diversify Away from Reliance on Meta
• Desired Outcome: Have at least 50% of our customers come from non-Meta related customer acquisition channels, while continuing to increase Meta (FB/IG) customer acquisition on an absolute basis. Manage our TikTok, Google, YouTube, and influencer marketing agencies to this outcome. Run tests on smaller channels such as pinterest, podcasts, women’s newsletters, etc.
• KPI: # New MDY Customers Per Month from Non-Meta Channels below CAC targets

• Be Able to Produce Weekly & Monthly Attribution Reports by Channel
• KPI: Increase Visitor to Sale Conversion Rate from .47% to .6%.
• Manage and Optimize our Front End Sales Webinar Conversion Funnel
• Desired Outcome: Work with our Data Analyst to produce accurate weekly & monthly attribution reports in Hubspot across all channels that can be used to assess and optimize paid media budget for the upcoming month and make in-month tweaks.
• Desired Outcome: Work with our data analyst to identify opportunities to improve our webinar funnel for conversions and build a testing strategy. Use rigorous A/B testing and creative insights to test changes to copy, colors, design, etc. to improve conversion-related metrics like ad click through rate, landing page conversion rate, webinar show up rate, purchase rate, etc. Run at least 1 new test per week on the funnel following your testing strategy.
• KPI: A trustable and accurate weekly multitouch channel attribution report that allows you to make smart budgeting decisions and optimize ad spend.

You will own 5 key numbers as the Director of Performance Marketing:

• Visitor to Sale Funnel Conversion Rate
• # of New Customers
• ROAS
• Ad Spend
• CAC

Who will you work with?

You will report directly to the Chief Revenue Officer and directly manage all of our paid media agencies.

You will also work closely with our data analyst and our copywriter for ad creative and optimizing the webinar funnel.

Where will you work?

We work 100% remotely and are scattered around North America from Washington to California, Florida, Texas, and Massachusetts, as well as across the world. We have 2-4x per year in-person meetings in rotating locations in the USA.

We provide flexible work hours, but require you to be available for occasional meetings from 10am - 3pm Pacific Time and that you join us in Slack (our asynchronous communication software).

What does Dow Janes do and why?

Dow Janes is a company built by women, for women+. We’re on a mission to get more money in the hands of more women+ through financial education. We help women+ get out of debt, learn to save, and get invested.

Through step-by-step financial education curriculum, coaching, and community we support women+ on their financial transformation journey. We currently offer three programs: Million Dollar Year, Wealth Building Accelerator and Intentional Investing (launches in September).

Dow Janes has grown 10x since it was founded in 2020 and will grow another 10x over the next 5 years (with your help!). If you’re excited about contributing to our fast-paced growth and mission to change the world, we encourage you to apply.

This could be for you if:

• You are results-driven in your work; you take responsibility for results and love achieving and exceeding goals.
• You’re experienced with setting up multichannel, multitouch attribution systems
• You are a strong people and agency manager who can keep your direct reports on track to hit KPIs.
• You want to work at a fast-paced, mission-driven, women-led company.
• You’re a doer and a manager.
• You are enthusiastic, uplifting, and positive.
• You love marketing data, analyzing data and making decisions based on the data.
• You are growth-oriented, and always looking for ways to improve.
• You are extremely organized and a strategic thinker.
• You prefer a work culture where there is direct feedback, high expectations, and people work well together.

Diversity, Equity & Inclusion

Dow Janes is an equal opportunity employer and we value diversity at our company. When hiring, we look for people who will add a new perspective and bring different experiences to our team. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you do not meet every single qualification, we still encourage you to apply.

Requirements

• You have tracked and managed marketing funnel data like ROAS, CAC, and AOV and know how to optimize for these numbers.
• You’ve managed multiple media buying agencies at once and know how to lead them to get results.
• You have 5+ years of experience in performance B2C marketing, with a focus on driving customer acquisition and revenue growth through digital channels.
• B2C Online business industry experience is a must
• You have a deep understanding of direct response marketing funnels (with a strong preference for experience with automated webinar sales funnels).
• You are familiar with multi-channel attribution tracking and optimizing across platforms.
• You have overseen online ad spend on at least 3 different customer acquisition channels/platforms at once.
• You have previously scaled and managed agencies or an internal team that was in charge of at least $5M per year in online ad spend (ideally $10M+). If you haven’t done this before, please do not apply.

Benefits

• Competitive compensation package includes:
• Work from anywhere (we're 100% remote)
• 401K + wealth building stipend
• 3 months fully paid maternity leave and an additional 3 months unpaid if desired
• Annual corporate retreat
• Base Salary ($125K - $175K)
• Tech stipend
• Annual Bonus Based on Performance Goals
• Health, vision and dental insurance stipend
• 4 weeks PTO and all federal holidays

Why you’ll love it here:

• You can work independently and from anywhere (we’re 100% remote).
• You get to use your talents for good! You’ll be directly making an impact helping women+ transform their financial lives (and thus their entire lives!)
• You’re changing the world (actually). Your ideas matter. You’ll directly see the impact of your contributions on our customers and employees.
• We’re a 100% women owned company.
• We’re a small enthusiastic team of people who love their work, love this company, and love each other.
• We want you to love your life and thus stay with us for life. We work smart and strategically to eliminate busy work and wasted efforts. We intentionally direct our energy to tasks and ideas that produce results - and that’s it.
• You will work alongside our founders who have built Dow Janes from the ground up to a multi-seven figure company.
• We believe in doing well by doing good.