Marketing Director Jobs

As a pioneer and best in class leader in the Population Health Industry, Lightbeam Health Solutions founded and spun out ReferralPoint, a Referral Management Software company because of the projected growth from 9B in 2022 to 35B by 2030. Since ReferralPoint was built within the Lightbeam Pop Health Platform, our clients get the benefit of all Lightbeam capabilities and proven track record to help you move into more risk within value based care. We’re looking for a full time Marketing Director that will help us stay ahead of the industry and be best in class.

PURPOSE : What is our Why?

Patients...not getting the right care at the right time! Medical Groups and Payers…losing patient trust and revenue using subjective data, manual processes, and disconnected tools resulting in uninformed referrals going out of network, high cost, low quality providers with no ability to ensure care is completed.

CULTURE : How we fulfill our Vision?

We only hire and keep top producers in alignment with our vision, then Influence, Challenge, and Equip them to achieve their career and life goals. ICE creates a culture that develops leaders and elevates everyone to passionately give their best to achieve our vision.

The ideal candidate will be able to appropriately identify the needs of the sales team in order to aid in their success in selling our product. This will be done by developing an appropriate level of communication with our sales team and internal team members to better understand and mitigate any issues the sales team may face.

Responsibilities

1st PRIORITY - GENERATE DISCOVERY CALLS/DEMOS/SALES

• STEP 3 - Qualify MQLs and schedule SQL Appts for Sales (Once you learn it, Train Openers to do this step)
• STEP 4 - Help take notes for Initial Discovery Call, and create the Post Meeting Email
• STEP 1 - Build 365 Lead Engine (email, VMs, LinkedIn, gifting)
• STEP 6 - Track Pipeline Progress and share with team weekly to maintain and report on QTR Goals
• Each QTR, study and understand market trends to bring new insights and solutions to marketing activities
• STEP 2 - Generate Marketing Qualified LEADS (MQL) - Outbound, Inbound, Trade Show, Referral
• STEP 5 - Follow Up with old Leads/Opportunities to bring back into Pipeline
• Each QTR, present your Strategy and Goals to CEO

2nd PRIORITY - CREATE AND MAINTAIN CUSTOMER ACQUISITION PROCESSES

• Build Out Enablement Workflows to bring on and support BDRs/VAs
• Create Operational Sales Processes, Documentation, Sales Tools (PPT, Data Sheets, Talk Tracks)
• Create Marketing Automation Workflows - List to Lead to Opportunities
• Create Salesforce.com Processes, Dashboards, Reports

3rd PRIORITY - BUILD AND SUPPORT REFERRALPOINT BRANDING

• Collaborate with Client Success to write case studies and testimonials on Customer Wins and Outcomes
• Seek opportunities and relationships for content syndication
• Maintain external promotion (website) to demonstrate feature and solution updates to support the market
• Attend key conferences and trade shows for the industry to generate new partnerships and leads
• Sustain key partnerships for marketing synergy and new lead acquisition (AMGA, EHRs, etc.)

Qualifications

• Problem solver with demonstrated critical thinking and collaboration skills
• Military background to understand respect, chain of command, and following through
• Ability and willing to build rapport both face to face and virtually (always show face for Teams Meetings)
• Demonstrated track record in Sales as a top performer throughout career
• Strong pipeline tracking and management abilities with Salesforce.com
• Willingness and ability to travel 1-2x a month during the week for a day or two include Trade Shows like AMGA
• Demonstrated Extreme Ownership Principles
• Previous experience in healthcare software sales and executive business development
• Deadline and detail-oriented
• College Level Sports or higher showing team work, work ethic and overcoming obstacles

Compensation

• Annual Cash & Equity Bonus: % salary based on achieving Company (70%) and Personal Goals (30%)
• Plus Initial Stock Options: units at current price per unit subject to Company’s vesting schedule (4 years).
• EOY Bonus Opportunity based on goals for the year
• QTR Bonus Opportunity based on Discovery, Demo, Proposal, and Sales Goals
• $70K to $120K Annual Salary - depending on healthcare experience and how much bonus and equity Opp given

Benefits

• 401K MATCH (4%)
• HSA Matching up to $150 a month = $1,800 + savings from HSA being Tax Free
• Medical/Dental/Vision Insurance
• Paid Time Off Days: Accrue 120 hours of “PTO” time (3 weeks) per year at the rate of 10 hours/month

#a