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Director Marketing Jobs

Company

Molson Coors
Address , Golden, 80401
Employment type
Salary
Expires 2023-12-12
Posted at 8 months ago
Job Description
Date: Aug 14, 2023
Location: Golden, CO, US
Requisition ID: 27813

The Headlines :

In the role of Marketing Director you will be part of the Coors Spirits Company. You will own the Coors Spirits Co brands P&L, overall brand strategy and positioning for the portfolio and expanding the portfolio. Additionally, you will manage one of the portfolio brands, ensuring the strategic integrity within total brand portfolio, and within the spirits category. Responsible for delivery against brand's strategic, volumetric, and financial goals annually as well as the long-term ability to meet three-year brand equity targets. You will lead and direct external and internal resources through the value chain to deliver on strategic intent. You will be responsible for integration into broader organization. ensuring integrity of marketing programming and messaging from conception through execution links highly with brand positioning, while retaining the ability to react to competitor and market conditions

This position will report to the VP of Full Strength Spirits

The Responsibilities:
  • Own brand P&L
  • Own brand P&L ensuring it delivers on Coors Spirits Company business objectives
  • People Management: Attracts, leads & manages team to deliver against all business targets & develop superior talent
  • Strategy: Define strategic direction and implementation for Coors Spirits Company portfolio based upon deep category knowledge, thoughtful consumer insights, and competitive market analysis that translate into sustainable commercial success
  • Brand spend will go from $4M in year 1 to $7M+ in year 3. Budget is small but requires more hands on work because you can't leverage agencies to build strategies and consolidate cross agency plans
  • Lead responsibility for one of the Coors Spirits Company brands (Blue Run while CWC brands will be led by Brand Manager)
  • Work with MCBC CCOE's to leverage consumer and category insights applicable to Coors Spirits Company
  • Engagement with key retailers and distributors to sell in marketing strategy and programming and gain insights for future product development and portfolio evolution
  • Lead brand planning process & AOP for Coors Spirits Company
  • Lead roster of agencies to ensure cost effective, high impact, and category relevant work
  • Own all spirits and activity across Coors Spirits Company from strategic platforms to ideation through development & commercialization with a primary emphasis on improving brand equity, volume and margin

The Other Qualifications:
  • Strong people management skills & communication skills
  • Experience developing brand strategies
  • At least 7 years of related work experience in CPG marketing
  • Results-oriented and leads change
  • Bachelor degree in business / marketing; MBA or related graduate degree preferred
  • Knowledge of spirits categories, general production process, and product attributes
  • Leadership: Track record of working effectively as a business leader to champion initiatives, lead teams and agency partners, and manage and develop high performing teams
  • CPG Marketing and Brand Building: Brand management experience with strong business acumen and enterprise mindset

Work Perks that You Need to Know About:

  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
  • Ability to grow and develop your career centered around our First Choice Learning opportunities
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
  • Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities

Job Posting Grade: 14
Job Posting Salary Range: (Colorado) $149,000 - $214,100

At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up. We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic. We take pride in celebrating our unique brew.


Nearest Major Market: Denver