Director, Marketing Jobs

Summary:

Develop, implement, and measure Austin Community College (ACC) marketing strategies across all channels to achieve brand awareness and enrollment goals.

:

Description of Duties and Tasks

Other duties may be assigned.

• Lead cross-functional teams and collegewide marketing efforts to ensure strategies are on brand and achieve strong ROI.
• Oversee brand standards, logo usage, and print publications to ensure compliance with legal and regulatory requirements, as well as college policies, practices, and procedures.
• Direct the marketing budget planning and expenditures, ensuring good stewardships and strong ROI.
• Develop marketing goals, performance measures, and targets that align with ACC’s Strategic Plan goals in close partnership with the Vice Chancellor of College Relations & Marketing and Associate Vice Chancellor of College Relations & Communications.
• Lead the creative vision for the college brand and enrollment and awareness campaigns.
• Supervise and project manage a talented team of marketing professionals, including advertising strategists, buyers, designers, copywriters, analyst, and student interns.
• Manage marketing-related contracts and serve as the OCRM lead with vendor proposals and solicitations.
• Serve on the OCRM leadership team and work in partnership with College Communications, Web, and ACCTV teams to align campaigns across all channels, including website, social media, digital signage, print publications, and digital and traditional advertising.
• Design and execute marketing campaigns and promotional activities in collaboration with key stakeholders, including the Provost, Chancellor’s Cabinet, Instructional Programs, Student Affairs, Public Affairs, College & High School Relations, and the Office of Diversity, Equity & Inclusion.
• Serve as the primary liaison between the Office of College Relations & Marketing (OCRM) and Enrollment Management/Recruitment, as well as other college clients, to create, execute and measure community outreach campaigns from a multicultural perspective, to include transcreated messaging for diverse populations, to improve public awareness of ACC, to inform prospective students and their influencers, and recruit, retain, and engage students.
• Deliver results through strategic planning development and implementation processes.
• Develop and oversee consumer, market, and competition research and analysis.
• Develop, implement, and measure Austin Community College (ACC) marketing strategies across all channels to achieve brand awareness and enrollment goals.
• Work within a collaborative environment to test campaigns, provide regular proof of performance reports, solicit feedback from stakeholders, and identify areas of improvement and course correction as needed.
• Oversee the development, review, and delivery of college publications, such as recruitment materials, informational handouts, and annual reports.
• Provide process and procedure improvements to achieve good customer service.
• Provide executive-level campaign plans and reports for audiences ranging from administrators and faculty to business and community partners.

Required Experience

• Publication, design, and messaging experience.
• Experience with budgeting and contract management.
• 8+ years leadership experience in strategic marketing.
• Collaborative and inclusive leadership style.
• Knowledge of data analysis tools.
• Experience with multicultural marketing.
• Excellent communicator with strong interpersonal and public speaking skills.
• Extensive knowledge of digital marketing tactics, metrics, SEO, and conversion principles.
• Proven track record of achieving advertising/conversion goals among diverse audiences.
• Strategic thinker with an ability to be agile and lead in an ever-changing environment.

Preferred Experience

• Salesforce CRM marketing and communications.
• Higher education/enrollment marketing experience.
• Bilingual (Spanish).

Required Education

• Bachelor’s degree or higher in marketing, business, or related field.

Preferred Education

• Master’s degree in marketing or a related field.

Job Type: Full-time

Pay: $103,966.00 - $129,957.00 per year

Benefits:

• Dental insurance
• Vision insurance
• Parental leave
• Employee discount
• Retirement plan
• Flexible schedule
• Health savings account
• Flexible spending account
• Life insurance
• Employee assistance program
• Health insurance
• Professional development assistance
• Paid time off
• Tuition reimbursement

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Austin, TX 78752: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 8 years (Preferred)

Work Location: One location