Director Of Marketing (The Paley Institute)

Director of Marketing for The Paley Institute. Responsible for marketing plan project execution and assists in developing and managing all communications and activities including digital and print advertising campaigns, collateral development, website and social media maintenance, events and community outreach (if applicable). Works collaboratively with other Department staff and will participate in cross-disciplinary teams to achieve Marketing and The Paley Institute priorities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests
• Writes, reviews and revises content that is SEO ready for the websites. Creates social media plans and content that align with public relations and marketing efforts
• Maintains Website and Social Media presence
• Coordinates and plans special events for Paley physicians
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases
• Other duties as assigned.
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
• Assist in the development of marketing strategy for specific service lines to include initiatives and supporting programs and materials
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments
• Provide guidance to a team of direct reports
• Assists in developing and managing all communications and activities including print and digital advertising campaigns and collateral development
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists
• Help implement initiatives that affect Paley physicians
• Updates job knowledge by participating in educational opportunities; reading trade publications

KNOWLEDGE, SKILLS, ABILITIES

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strong project management, critical thinking and analytical skills
• Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
• Experience establishing relationships with leaders at all levels within the organization
• Ability and capacity to successfully prioritize multiple responsibilities and projects
• Excellent verbal and written communication skills with the ability to present complex and sensitive issues to senior management in a clear and persuasive manner
• Understanding the implications of new information for both current and future problem-solving and decision-making
• Strategic thinking, strong listening, and questioning skills
• Able to anticipate and adapt to rapidly changing, growth-oriented environment

EDUCATION / EXPERIENCE

• Bachelor's degree in related field required.
• Strong organizational and project management skills with the ability to multi-task.
• Strong Proficiency in a windows environment with a working knowledge of Word, Outlook, PowerPoint, Excel, and the Internet is required
• Healthcare background is strongly desirable
• Willingness to be flexible and adaptable in a complex, matrix environment
• Excellent project management skills. Ability to work on multiple projects simultaneously in a dynamic work environment while remaining customer focused; willingness to take ownership and drive a project to completion
• Requires 7-10 years of experience in Marketing; experience with orthopedic surgical facilities in strongly preferred

Tenet Healthcare complies with federal, state, and/or local laws regarding mandatory vaccination of its workforce. If you are offered this position and must be vaccinated under any applicable law, you will be required to show proof of full vaccination or obtain an approval of a religious or medical exemption prior to your start date. If you receive an exemption from the vaccination requirement, you will be required to submit to regular testing in accordance with the law.

Employment practices will not be influenced or affected by an applicant’s or employee’s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.