Director Of Marketing - Cpg

Summary of the Position: The Director of Marketing will be responsible for developing and executing the company's marketing initiatives to achieve profitable growth. The Director of Marketing will understand the commercial aspects of business and be an integral member of the Marketing team, leading the development of the company's brand portfolio strategy, go-to-market strategies, and installing and optimizing internal digital/web capabilities. They will be responsible for planning and executing marketing plans across multiple platforms and channels to achieve sales targets and category leadership. Responsibilities will include marketing strategy development, brand building, annual budgeting, and forecasting, promotional planning, and optimizing the organization's digital/web capabilities, and relationship building with internal and external stakeholders.

Roles and Responsibilities:

• Maintain expertise of the industry landscape and online competitors, identifying trends and growth opportunities.
• Oversee the development and implementation of multi-channel marketing campaigns across various media channels (digital, print, social, etc.).
• Provide P&L oversight for brands to maximize profitability right-size marketing and advertising expenses.
• Propose new marketing, promotional, digital, and web development initiatives based on market demand and insights.
• Lead the cross-functional collaboration of the innovation, ecommerce, retail, and the veterinary teams to develop and execute brand portfolio strategies, innovation pipelines, and go-to-market strategies to meet customer needs, and business growth goals.
• Elevate the brand creative execution across marketing touchpoints and packaging to drive intent.
• Manage, coach, and grow the marketing team, which includes brand managers, digital marketers, and web developers.
• Communicate effectively with other departments within the organization and function within a team environment.
• Assist with brand protection and collaborate with the Brand Protection team to remedy problems.
• Analyze and report on marketing performance, using data to optimize campaign tactics and spend to drive continuous improvement.
• Perform other assigned duties as may be required in meeting company objectives
• Regular Attendance is required
• Develop brand strategies across channels, taking into account life cycles and channel differentiation.
• Uphold an in-depth understanding of all digital channels and lead the growth and installment of digital capabilities SEO/SEM, Programmatic, CRM, UX/UI, Video, etc.
• Lead the development and execution of marketing strategies to increase brand awareness, drive customer acquisition, and promote customer retention in accordance with corporate goals.

Minimum Requirements:

• Strong commercial and analytical skills - experience using data to drive marketing strategy and decision-making with the executive team and other business units
• Strong written and oral communication skills
• Experience managing and developing marketing teams
• 15+ years of CPG marketing experience domestically
• Experience growing organization capabilities
• Excellent project management skills and ability to prioritize competing demands
• Domestic travel 10%-20%
• In-depth understanding of developing and executing comprehensive marketing strategies, plans, and campaigns
• Commercial awareness, marketing and sales background
• Pet category experience a plus

Education and Experience:

· Bachelor's Degree or equivalent in business or marketing related discipline. MBA or other relevant advanced degree, a plus.