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Director Of Marketing, Publicity, And Brand Strategy - Harmony & Rodale Books (Open To Remote)

Company

Penguin Random House LLC
Address , New York, 10019, Ny
Employment type
Salary $112,000 - $150,000 a year
Expires 2023-10-03
Posted at 9 months ago
Job Description

The Random House Group is seeking an experienced Director, Marketing, Publicity, and Brand Strategy to join the Harmony & Rodale imprints. The Director will dually report to the SVP, Director of Publicity and the SVP, Director of Marketing and Business Development for the Random House Group, and will oversee the creation and execution of innovative consumer-facing campaigns to bring the imprints’ publications to the largest possible readership.

Harmony & Rodale publishes approximatley 40-50 top-quality nonfiction books a year by thought leaders, distinguished authorities, credentialed experts, and important voices seeking to reshape the cultural conversation, and has a robust backlist. We are proud to publish among others, Deepak Chopra, Lisa Genova, Yung Pueblo, Drs John and Julie Gottman, and Peter Attia, MD. Rodale Books is a destination for visionary and practical nonfiction that helps and inspires people to improve their lives. We publish nonfiction by cutting-edge experts and innovators in the fields of health and fitness, wellness, career advancement, parenting, cooking and much more. Some of our celebrated books include Truly Simple by Kristin Cavallari, Eat Better, Feel Better by Giada De Laurentiis, The Galveston Diet by Dr. Mary Claire Haver, and Get Good with Money by Tiffany Aliche.

This role involves working closely with Publishing, Editorial, Sales, Consumer Insights, Audience Development, Advertising and Creative Operations, as well as a part of the larger Random House Integrated Marketing, Publicity and Social Media Team. The ideal candidate is solutions-focused with extensive experience working in a dynamic, hands-on, high volume department; planning and executing publicity and marketing campaigns and managing budgets; have experience with brand development and talent management; have a proven track-record of success in launching and sustaining bestsellers; and will thrive in a fast-paced, deadline-driven environment. Candidates should have a deep interest in and passion for wellness, excellent communication skills and management experience, and the ability to work effectively and collaboratively in a team environment.

The Role:

  • Contributes to acquisition proposals and author/agent calls as requested.
  • Works closely with the publishing team, as well as the integrated marketing & PR team, to envision, communicate, and implement creative, data-driven, results-oriented campaigns across the list, with a specific focus on wellness.
  • Collaborates directly with publishers, sales, authors, and agents to communicate and execute marketing plans.
  • Provide guidance and support to authors in preparing for media appearances, interviews, and public events. Help authors refine their messaging, develop talking points, and enhance their presentation skills.
  • Identifies potential authors for brand-building campaign work and presents ready-to-implement plans for authors, publicists, and marketers to activate.
  • Organize and coordinate book signings, author tours, book launches, trade and community events. Liaise with event organizers, venues, and partners to ensure successful event planning and execution. Manage logistics, including travel arrangements, accommodations, and event budgets.
  • Manages a team of experienced title marketers and title publicists who are responsible for 30-40 titles per year and oversees imprint marketing budget.
  • Have, build, and maintain strong relationships with journalists, editors, reviewers, bloggers, influencers, and media outlets in various formats, including print, online, television, and radio, in order to pitch the Harmony/Rodale lists as well as specific books in order to secure media coverage, interviews, features, reviews, and other publicity opportunities to generate awareness and excitement for authors and their works.
  • In partnership with publishing and using analytics resources, clearly identifies potential audiences for a publication and helps positions titles to sales and in the marketplace

The Essentials:

  • Fluency in key marketing concepts and tools, including consumer insights, sales analysis, budgeting, social media marketing, media planning, and email.
  • Motivated self-starter and collaborator with proven abilities to meet deadlines, multi-task, and prioritize.
  • Experience with wellness culture and an understanding of the influencers, brands, partners, and brand extensions in the space.
  • A growth mindset committed to a creative and entrepreneurial approach to publishing.
  • Experience with multi-cultural marketing a plus.
  • Experience managing a team.
  • Exceptional verbal and written communication skills, as well as experience presenting in front of large groups.
  • Proficiency with Microsoft Word, Excel, and Outlook, as well as with social media tracking and analytical tools.
  • Experience working in marketing, branding and public relations as well as illustrated book promotion or related media (adjacent business experience, such as magazine, television, film, etc).


The salary range for this position is $112,000 - $150,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.


Please apply by August 14, 2023 at 11:59 pm EDT for consideration, and include a cover letter with your résumé.


Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.


Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.


Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.


Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 262608