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Director Of Marketing, Direct Mail
Company | Beyond Finance |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Financial Services |
Expires | 2023-09-24 |
Posted at | 8 months ago |
At Beyond Finance, we’ve made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, supportive user-centric technology, and customized financial solutions, we’ve helped over 300,000 clients on their path to a debt-free life.
- Develop and optimize direct mail campaigns against organizational KPIs and partner with our internal and external analytics teams to refine reporting and establish new test designs.
- Other tasks and projects as required
- Utilize data and analytics to create and refine marketing plans and forecasts for the channels and efforts under management.
- Develop customer journeys that become innovative, multi-channel contact strategies that deliver results at the appropriate performance thresholds.
- Drive collaboration across the enterprise, especially with our data team to ensure alignment and execution on KPIs and priorities of the business
- Manage the development and implementation of ongoing test and learn plans to iterate and optimize results month over month.
- Monitor efforts and report results to leadership stakeholders as part of the overall marketing investment and optimization process.
- Deliver measurable results by leading all strategic marketing and operational activities for direct mail leveraging 1st and 3rd party data as well as omni-channel strategies to maximize response and efficiency.
- Track record as an effective collaborator; strong ability to influence, engage and motivate direct and indirect reports and peers.
- Strong analytical skills with a proven ability to leverage data and consumer research to shape strategies and drive outcomes.
- Experience successfully navigating a wide variety of complex stakeholders and resolving challenging situations; driving clarity and solutions.
- Works well with internal “clients” and external constituencies in a highly professional manner.
- Excellent project management and organizational skills; strong attention-to-detail (executing programs and delivering results)
- 7+ years of experience with developing, managing, and optimizing direct mail programs leveraged to drive customer acquisition (or similar).
- Experience with CRM marketing via complimentary channels including email and display is strongly desired.
- Experience creating robust segmentation with customized creatives to drive engagement within each segment.
- Keen understanding and expertise with core concepts of direct mail including list selection, data strategy, effective creative, copy, printing, efficiency, test design, vendor sourcing etc.
- 401(k) matching program
- Career development & training
- Merit advancement opportunities
- Considerable employer contributions for health, dental, and vision programs
- Generous PTO, paid holidays, and paid parental leave
-
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