Marketing Manager - Digital I (Direct Client Position)

LeadStack Inc. is an award winning, one of the nation's fastest growing, certified minority owned (MBE) staffing services provider of contingent workforce. As a recognized industry leader in contingent workforce solutions and Certified as a Great Place to Work, we're proud to partner with some of the most admired Fortune 500 brands in the world.

Title: Marketing Manager - Digital I (Direct Client Position)

Location: (100% Remote)– United Sates

Duration: 4 Months Contract

Job ID: 23-01158

Rate $45 - $55/hour. (DOE)

Direct Client Position

In order to be successful in this role, the ideal candidate will be someone who has/is:

• Ideally 2-4 years+ experience in B2B marketing, demand generation and campaign development
• Demonstrates a passion for detailed campaign execution.
• Strong writing, presentation, and communication skills.
• Unafraid to explore new channels and technology to reach our target audience; willingness to fail with a new strategy and challenge the status quo.
• Ability to manage multiple initiatives and track record for delivering under tight deadlines.
• Solution oriented mindset, problem solver personality.
• Strong analytical skills to measure campaign performance and identify areas of optimization. Ability to navigate Google Analytics and identify meaningful insights.
• A proven track record building strong cross functional relationships in a matrixed environment
• Strong messaging, persona and buying cycle experience.

On any given day the candidate will find himself/herself/themselves responsible for the following objectives/focus areas that include (but are not limited to):

• Partner with our “down funnel” paid digital teams to ensure we have the right handoff of audiences from awareness to consideration.
• Document campaign bill of materials so the team’s brand strategy and supporting content, creative assets can be shared with other teams in the organization.
• Project manage the execution of our media plan and budget in partnership with our agency of record and cross functional team. Partner with our creative and project management teams to ensure creative assets are built timely and to channel specs.
• Own the end-to-end operations processes to traffic all creative assets (ad units, video, audio, etc) to ensure timely and accurate launch of media in market. You’ll be flexing across the brand portfolio to support different teams’ ad trafficking needs as they arise.
• Help to maintain - in partnership with the extended team - an analytics framework to measure program performance through paid media metrics, Google analytics performance data, website conversion, and brand recall. Proactively test, measure, and report on the impact of campaign activities so campaigns are continually optimized.
• Help identify innovative channels (paid/organic social, brand partnerships, podcasts, online video, as well as the next “big thing”) to build, move, and engage our target audience at the top of the funnel.

To know more about current opportunities at LeadStack , please visit us on https://leadstackinc.com/careers/

Should you have any questions, feel free to call me on 510-543-0003 or send an email on [email protected]