Director Of Field Marketing

About SirionLabs: SirionLabs is a leading SaaS company focused on developing leading edge AI-led solutions for the legal and contract management space. Our product is trusted by Fortune 500s and major global enterprises such as Schneider, Morgan Stanley, Qantas, Unilever, IBM, Vodafone, Alstom, and Novartis, to create, negotiate, and manage +5 million contracts worth more than US$300bn across 100+ countries around the world. As a result, SirionLabs has been recognized by major industry analyst groups such as Gartner, Forrester, Spend Matters, and IDC as a leader in the contract lifecycle management (CLM) domain. SirionLabs recently closed a US$85 million Series D funding round, which was led by Partners Group, a leading global private markets firm, along with existing investors Avatar Growth Capital, Sequoia Capital India and Tiger Global. This fresh capital infusion will help us fuel AI R&D and expand our global footprint even further.

With over 700 people working across 10+ offices in North America, Europe, and India, SirionLabs is constantly growing and expanding its global footprint.

Position Purpose

The Director of Field and Customer/Partner Marketing is responsible for driving the strategy, execution, and return on investment of trade shows, conferences, webinars, virtual events, and local field events, as well as driving our customer and partner marketing initiatives including but not limited to partner and customer conferences. You'll work very closely with Demand Generation, Inside Sales (SDRs), Sales, Product Marketing, Customer Success, and Partner Alliances Marketing teams. Reporting to the VP of Growth Marketing, this position will ensure that SirionLabs is successfully presented and well positioned in our industry’s best-in-class events. This position will hire and manage a team of field and partner marketing managers.

To fulfill this role you have exceptional leadership, communication, excellent organization and project management skills and validated experience executing event marketing strategies. You will be a key leader in the marketing organization, lead and mentor a team of highly driven individuals and collaborate within a team environment.

Roles and Responsibilities

• Partner with Customer Success team and Product Management to plan and execute 2 CAB events annually across US and Europe in conjunction with Sirion Engage customer conferences in these regions
• Collaborate with Alliances and Technology partners teams to support partner conferences in tech ecosystems like Salesforce, AWS, Microsoft etc. Manage a partner marketing manager to support the successful execution of these events
• Research, analyze and identify conferences, ABM meetings, dinner, etc and negotiate with vendors to create the annual events plan across multiple regions
• Liaise with regional sales, alliances and customer leaders to plan marketing activities for sales, partners and customers
• Create and manage the budget for events and showcase ROI for pipeline generated from these activities
• Ensure all field marketing efforts are aligned with the company's overall brand, mission, and values
• Collaborate with the global sales organization to understand and address the specific needs of each regional market and develop localized marketing programs to support sales efforts.
• Hire and manage Field Marketing managers in regions
• Define strategy for each tradeshow and event, including pre-, during-, and post-event activities that maximize the return on investment

Technical Competencies

• Must have experience hiring managing and mentoring teams
• Bachelor's / Master's Degree in Business or equivalent
• Travel: At least 1-2 events per quarter, must be willing to travel internationally
• Demonstrated ability to be poised and effective during high-pressure situations; ability to anticipate issues and have (or quickly develop) contingency plans
• 9 - 11 years’ Field Marketing experience, preferably with B2B shows/conferences, partner conferences, CAB and user conferences
• Proven track record of developing and executing successful field, partner and customer marketing campaigns that drive awareness, engagement, and revenue growth
• Proficient working in Salesforce, Hubspot, 6Sense