Digital Marketing Manager, Direct Response

Position Title: Digital Marketing Manager

Department: Development

Location: Remote in approved states*

Key Relationships:

Reports to: Associate Director, Direct Response

Direct Reports: none

Assignment Type: Full time

Compensation: $63,450 to $74,250

Benefits: Click here to learn more about our benefits!

About Americares:

Americares is a health-focused relief and development organization that saves lives and improves health for people affected by poverty or disaster. Each year, Americares reaches 85 countries on average, including the United States, with life-changing health programs, medicine, medical supplies, and emergency aid. Americares is one of the world’s leading nonprofit providers of donated medicine and medical supplies. For more information, visit americares.org.

About the position:

The Digital Marketing Manager, Direct Response is responsible for managing the digital marketing fundraising program, including email and paid digital media (search, social, display, streaming, etc.) The Direct Response and Integrated Marketing team within Americares is projected to raise an approximate $18M in FY23 from a diverse individual donor base across 60+ annual campaigns spanning offline and online channels.

Reporting to the Associate Director, Direct Response, this position will supervise and manage third party vendor relationships, working collaboratively with key internal stakeholders to set program strategies, develop winning tactics, execute campaigns, and conduct regular program analysis to optimize results.

Key Outcomes:

In the first 90 days, the Digital Marketing Manager would be independently overseeing the digital fundraising program execution, reviewing campaigns, seeking out input/approval from supervisor and key stakeholders, and providing direction to agency.

In the first 6 months, the Digital Marketing Manager would be able to (1) offer feedback (with rationale) on campaign strategy, lead analysis to optimize results, and make insightful recommendations on the future of the program (2) demonstrate proficiency in donation page platform (Classy) and email platform (Sales Force Marketing Cloud).

In the first year, this person would play a critical role in driving Americares’ digital marketing program strategy and establishing marketing automation best practices (utilizing Sales Force Marketing Cloud) to grow donor file and maximize revenue to Americares.

Duties and Responsibilities:

Program Management

• Review and edit campaign copy to align with fundraising best practices and Americares messaging guidelines.
• Manage creative and technical implementation of robust schedule of email marketing and paid digital advertising campaigns and meet key dates for deliverables across Direct Response and Integrated Marketing
• Drive content/story sharing across departments and obtain requirements from vendors
• Collaborate with internal web team on donation page optimization, homepage banners and other website content to drive revenue and donor acquisition
• Track expense across campaigns and channels with an eye for efficiency
• Review materials including but not limited to verifying production specs, proofreading copy for accuracy, and checking photo releases
• Coordinate with agencies and internal stakeholders to write creative briefs which set strategies to achieve campaign goals and objectives

Project Management and Data Systems

• Route campaigns for internal approval, relaying feedback to agency
• Establish and maintain email marketing calendar for use across multiple departments
• Become knowledgeable user of donation page platform (Classy) and email platform (Sales Force Marketing Cloud), serving as subject matter expert to Development team
• Coordinate with Donor Relations and Database Manager ensure accurate data syncs between Sales Force Marketing Cloud and CRM (donor database)
• Monitor email trends to maintain pristine deliverability scores and domain reputations for all email programs

Budgeting, Reporting and Analytics

• Coordinate with agency to establish regular cadence of quarterly (or other frequency) results review/future planning sessions
• Conduct campaign closeouts by reporting out final metrics across Development including test results, key lessons learned and takeaways
• Maintain weekly reporting mechanisms to track campaign and program KPI’s and monitor expense and revenue, regularly reporting out to supervisor

Administration

• Other duties as assigned
• Manage weekly status meetings with agency and key internal stakeholders
• Attend cross-department meetings to ensure cross-collaboration on fundraising campaigns and sync deadlines
• File key documents in SharePoint location to maintain accurate and thorough program documentation
• Capture meetings notes and follow up on action times
• Review and approve vendor invoices, elevating to supervisor as necessary

We’d love to hear from you if…

• You have advanced organizational skills as evidenced by clear filing systems of relevant work documents, creation of schedules and project status reports, meeting deadlines and managing many competing priorities
• You have strong project management skills with the ability to manage multiple projects involving various stakeholders from beginning to end
• You understand the principles of direct response fundraising or are willing to learn
• You have US work authorization (required)
• You have training in Google Analytics (preferred, but not required)
• You have 1-3 years of experience in digital marketing and/or fundraising
• You have knowledge of best practices for email design and messaging
• You have familiarity with Basecamp or other project management tools (preferred, but not required)
• You are an analytical thinker and problem solver with the ability to interpret data and make recommendations
• You have experience with Sales Force Marketing Cloud or other email/digital marketing platforms
• You have exceptional written and oral communication skills

Additionally, our core competencies as an organization are:

• Leadership
• Problem solving
• Teamwork and conflict resolution
• Communication
• Equity and inclusion
• Ownership and results
• Prioritization

We know not all applicants will demonstrate all the competencies we’re looking for. We encourage you to apply even if you do not check all the boxes above, and we look forward to reviewing your application holistically.

What you can expect:

• Video interview with team (approximately 2 hours)
• Interview with People and Talent (45 minutes)
• Background check and onboarding
• Offer!
• Video interview with SVP & Chief Development Officer (30 minutes)
• References

As a global health organization, we are committed to ensuring a safe environment for our staff, partners, and visitors. All Americares staff and visitors who are on-site at any of our locations or will be traveling for work are required to be fully vaccinated (which includes a booster, when eligible) against COVID-19 unless an exemption required by law is applicable.

Americares is currently authorized to support remote work employees in the following locations: Alabama, Arizona, Colorado, Connecticut, DC, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Virginia, and Washington.

Americares is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, sex, sexual orientation, gender expression, pregnancy or pregnancy-related condition, age, national origin, ancestry, physical or mental disability, genetic information, marital status, veteran status, or any other characteristic protected by law.

To request a disability accommodation to participate in the job application or interview process, please contact us at [email protected].