Coordinator, Ecommerce Performance Marketing

The position will report to: Manager, Ecommerce Performance Marketing

Responsibilities:

• Support in the reporting of paid media performance focusing on KPI metrics including revenue, conv rate, CAC, ROAS and provide strategic, actionable recommendations
• Support Manager, Ecommerce Performance marketing in the execution of performance marketing activities across all paid channels to drive revenue for Sol de Janeiro.com
• Participate on calls with agency partners and platform reps and own follow ups
• Assist in developing targeting strategies using relevant audiences to hit KPIs and optimize spend
• This includes execution of performance marketing campaigns in paid search, paid social, shopping, video, display, & programmatic, with a focus on driving revenue, new customer acquisition, and existing customer retention
• Create regular campaign reports and ad-hoc reports based on Google Analytics and ad platform data
• Work closely with Manager, Performance Marketing and digital creative and copy teams for paid media asset briefing, creation, working alongside Global Product and Consumer marketing teams
• Own organizing and trafficking all digital assets to paid and affiliate agencies
• Conduct competitor research around performance marketing plans and creatives to stay current on industry trends and practices and make recommendations to improve the business
• Support in the management of the Sol de Janeiro.com affiliate marketing program
• Contribute to A/B and multivariate creative testing ideas/plans and measure effectiveness of campaigns

Job Requirements/Qualifications:

• Minimum of 1-2 years of relevant internship or job experience in paid media
• Must be comfortable working a hybrid schedule (Remote & 1-2 days in our NY Office per week)
• Experience working with creative teams- drafting copy, weighing in on creative, and being accountable for the performance of the creative
• Clear, proactive communicator
• Bachelor's Degree
• Must be detail-oriented and be able to pivot quickly and effectively prioritize workload
• Strong quantitative and analytical skills
• Beauty industry experience preferred, but not required
• Preferred, experience at an established or high-growth DTC brand and/or agency
• Knowledge of Facebook/Instagram, Tiktok, Google AdWords & Microsoft Ads

#LI-Hybrid