Dir, Consumer Engagement, Client Marketing

Client Marketing
The Client Marketing role is responsible for the execution of strategic campaigns and marketing initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, they aim to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.
Key Responsibilities and Duties

• Contributes to journey mapping for their respective audience segmentation – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Manages and helps develop departmental measurements and KPIs based on overall business goals.
• Supervises execution of Go-To-Market plan strategy, including developing campaigns and executing deliverables.
• Manages team performance through regular, timely feedback as well as the formal performance review process to ensure delivery of exceptional services and engagement, motivation, and team development.
• Provides tactical and custom marketing support aligned with Client marketing support model in partnership with functional areas of marketing.
• Owns campaign planning, development and execution in partnership with Sales and functional marketing team members.
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 5+ Years Required; 7+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
8PL
Base Pay Range: $97,300/yr. - $162,100/yr.