Digital Marketing Agency Director

Please note, Digital Marketing Agency experience is a must (5+ years)

The Digital Marketing Agency Director will collaborate cross-functionally to leverage data and analytics to drive our go-to-market strategies and campaigns. You will be responsible for working with the marketing team to improve our brand presence and how we engage with prospects and customers across all digital channels including search engine marketing (SEM), programmatic advertising, email marketing, search engine optimization (SEO), social networks, content syndication networks and website personalization. The ideal candidate is strategic, data-driven marketer, collaborative, curious by nature and focused on driving results that will ensure the department delivers on its KPI metrics.

Responsibilities

Pull, analyze, and report marketing and business data to identify trends and patterns that reveal customer behavior and habits

Act as a subject matter expert across all digital platforms and marketing channels, including interplay between these channels

Drive paid digital marketing campaign development and implementation in support of lead generation, acquisition, and awareness goals

Optimize ad copy and ad content

Work with SEO counterparts to drive cross-channel initiatives through keyword research, test execution, and competitor analysis

Plan and monitor integrated digital marketing strategies and tactics across multiple channels including social media, mobile, email marketing, search, display and video

Set, monitor and analyze KPIs using native and third-party reporting platforms to determine digital campaign performance and optimization

Qualifications

Minimum of 4 years of experience in SEM, SEO, PPC, display, programmatic and email marketing

Bachelor's Degree preferred, but not required

Extra bonus if you have experience with educational, financial and tech industries

Agency experience strongly preferred, with a focus on client management, contributing to strategy, and working with other media agencies/vendors

Deep knowledge of digital tracking & measurement (Google Analytics/Google Tag Manager)

Comprehensive digital campaign management with a proven track record

Strong writing skills for both business and presentation communications

Proven knowledge of presentation prep and showcasing

Ability to create easy to read reports relaying complex data sets

Expert in time-management and prioritization of responsibilities

Eagerness to jump head first and never look back

Superb analytical skills

Critical thinker and problem-solver

Excel master

Self-starter

Super motivated

Exceptional attention to details