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Manager, Digital Strategy & Investment
Company | Known |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-07-24 |
Posted at | 10 months ago |
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
- Ensure best practice in all programmatic activities (set up, optimization, reporting) as well as knowledge sharing across teams.
- Understanding the client’s overall business objectives and translating them into paid media
- Help to lead Known’s approach to programmatic/digital advertising across multiple clients.
- Work closely with the other members of the Digital Strategy & Investment Team to negotiate deals/partnerships with vendors
- Engage and evaluate vendors to broaden and improve the team’s programmatic capabilities.
- Coordinate programmatic/digital strategy with other media channels
- Understanding the client’s overall business objectives and translating them into programmatic advertising efforts
- Building analyses, stories, and slides for client media plans and reports
- Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- In-platform programmatic trading experience is a huge plus
- Strong communication skills both written and verbal
- A deep understanding of the programmatic ecosystem and the key players in the space
- 3+ years of hands-on experience in management of strategy of highly data-driven performance programmatic campaigns, ideally in a digital agency environment
- Broad range of experience managing and/or planning direct response and branded campaigns, ideally across multiple verticals
- Understanding of how Programmatic Advertising works with Social & Search, SEO, Mobile, and Attribution
- Company-wide events and retreats
- Annual bonuses
- Vacation bonus
- Generous medical plan
- Charity perk
- 401k with company matching and no vesting period
- Paid parental leave
- Unlimited paid time off
-
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