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Content Lead Jobs
Company | Nava Benefits |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-28 |
Posted at | 11 months ago |
🚀About Nava Benefits
- Author, edit, and curate high-quality, engaging, and informative content, including blog posts, articles, whitepapers, case studies, infographics, videos, and social media posts.
- Utilize data and analytics to measure content performance, identify trends, and make data-driven decisions to improve content effectiveness.
- Develop and execute a comprehensive content strategy that aligns with our brand, company goals, and learnings about our HR audience.
- Scale our content production by managing external contributors – partners and contractors – to build a content program that punches above our weight class.
- Work closely with subject matter experts from around the company to develop differentiated, clear, and impactful content that would engage even the most time-starved, skeptical readers.
- Own our organic search strategy; conduct in-depth keyword research and utilize SEO best practices to optimize content for search engines and increase organic visibility.
- You thrive off a robust and well-coordinated project plan that helps you stay organized and keeps your team in the know.
- You're the company's go-to on everything SEO, keeping up with the latest trends, algorithm updates, and benchmarks.
- You can extend your writing prowess to PR and social media, leveraging each of these channels effectively to amplify brand presence and engage with HR leaders.
- You're comfortable jumping into lightweight design and video editing tools to crop, edit, and tailor assets that will make your campaigns more impactful.
- Nice to have: You have experience working with HR leaders, and understand how they think, what appeals to them, and what drives them to learn more.
- You've worked closely with sales teams, understanding how to get them to become content marketing evangelists.
- You have at least 7-10 years of experience where you've built and/or substantially scaled a content marketing function.
- You have experience leveraging tools and tech to better your writing — from keyword research tools to AI writing assistants to website optimization.
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