Director, Insights, Strategy, And Execution

Role Summary

Pfizer is looking for an Insights, Strategy, and Execution Director to lead thought-partnership with an assigned global, U.S., or a pipeline franchise team.

Insights, Strategy and Execution (ISE) plays a pivotal role in the intersection of business and analytics. This is a team of specialized, strategic experts in with deep knowledge of the business, the customer, and in analytics and research principles, thus ensuring insights are actionable and executed with measurable impact. From optimizing our go-to-market strategy to turning data into meaningful insights that will have a direct impact on patient’s lives.

This role will collaborate closely and integrate insights across key cross-functional teams – data science, analytics engineering, market research, and analytics transformation and governance teams – to deliver, best in-class, data-driven insights.

The person in this role will use a combination of analytic techniques to deliver clear and impactful recommendations that drive brand strategy – including executing primary market research, key performance measurement & tracking, campaign optimization, and customer data mining.

Role Responsibilities

Role definition and Key Accountabilities include, but are not limited to:

Market and Customer Analytics

• Connect research and analytics together to tell a compelling and persuasive story and deliver clear and actionable recommendations to senior leadership.
• Lead identification of information needs and development of research and data analysis plans.
• Develop and execute creation of in-house knowledge base to drive patient and HCP insights.
• Act as strategic partner to frame, investigate, and answer key business questions related to the identification and evaluation of commercial strategies and tactics.
• Provide market analytics leadership to U.S., Global or Pipeline commercial teams to drive investment decisions.

Campaign Performance and Execution Insights

• Evaluate campaign assets to ensure optimal customer experience steeped in deep customer insights.
• Assist in advancing the vision for the future direction of brand activities (Journey Orchestration, Next Best Action, etc)
• Recommend campaign improvement and corrective actions.
• Develop and monitor key performance metrics to evaluate and enhance the effectiveness of a brand’s marketing campaign.
• Integrate campaign insights to broader analytic activities to paint the full picture of marketing execution and customer behavior and inform resource allocation decisions

Forecasting/ Operating Plan Support

• In partnership with key Pfizer stakeholders, act as lead for the development of Long-Range Forecasts (LRFs) and Operating Plans.
• Review and enhance forecasts or strategic brand plans with strong expertise in ability to qualify and quantify the business opportunity, including communicating results and recommendations to senior leadership.
• Coordinate forecasting activities with local in-country, Global, and Forecasting CoE colleagues.
• Ensure accurate effective performance measurement and deliver regular assessments of portfolio performance to leadership, including clear articulation of the data and its meaning for the business.
• Drive the creation of best-in-class epi- and trend-based forecast models in partnership with CoE colleagues.

Collaboration With Other Analytical Teams

• Actively contribute to advancement of team capabilities through thought leadership; seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform.
• Alignment with other analytic teams to ensure cohesive activities with our stakeholders.
• Lead dialogue to integrate insights across various cross-functional teams – data science, analytics engineering, market research, and analytics transformation and governance teams
• Partner with other analytic functions to advance the use of novel data sources including RWD.

Vendor/Offshore Resource Management

• Ensure team commissioning and contracting through preferred vendors
• Direct and prioritize workload of flexible resources
• Accountable for team meeting compliance and Corporate SOP obligations of all primary market research projects
• Crate and manage budgets associated with assigned activities
• Be accountable for continuous improvement and identification/utilization of new capabilities to maximize the competitive advantages of the business

Qualifications

Technical Skills

• Previous demonstrated Business / Financial acumen
• Known subject matter expert for quantitative and qualitative primary market research methodologies
• Previous demonstrated experience in using innovative techniques to monitor, simulate and analyze complex data sets preferred
• Strong MS Excel and PowerPoint skills
• Previous demonstrated experience of forecasting revenues, including complex methodologies
• Recognized expertise and coach to others on connecting, integrating, and synthesizing analysis into a meaningful ‘so what’ to drive clear strategic recommendations and enable commercial decision making
• Ability to assess and direct vendor technical capabilities and manage risks in the analytic process
• Proven ability to act as a strategic partner with the capacity to quickly establish relationships of trust, credibility, and be seen as a driving partner to commercial clients
• Extensive experience in the design and management of secondary data analytics
• Fluent in English (written and spoken)
• Ability to identify, prioritize and describe relevant caveats and uncertainties in research, analytic projects, and forecasts, including how they relate to the business question and broader strategic priorities
• Ability to be flexible, prioritize multiple demands, deal with ambiguity, and lead teams through complex and challenging cross-functional projects
• Forecast experience with ability to run models to understand risks and uncertainties, with ability to communicate ‘the story’ to commercial leadership

Experience

• Ability to influence without authority, setting business direction, priorities, and action plans
• Analytics, statistics and/or database knowledge and experience (using tools, applications, platforms, etc.)
• Demonstrated analytical capabilities and critical thinking skills
• 10+ years’ experience in Biopharma, analytics, strategic consulting, business, or related area
• Strong project management and organizational skills with cross-functional teams of diverse colleagues
• Bachelor’s degree (or equivalent) required. Masters (or equivalent) preferred in a quantitative discipline
• Strong customer service orientation
• Demonstrated success in a highly fast-paced setting
• Written and verbal communication skills
• Ability to identify new issues, trends, and opportunities from data

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

Other Job Details:

• Work location: On Premise
• Eligible for employee referral bonus

Relocation assistance may be available based on business needs and/or eligibility.

Sunshine Act

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

Marketing and Market Research