B2B Marketing Lead

Role: Senior B2B Marketing Lead (Inbound Marketing)

Location: Remote (USA/Canada- EST Time zone)

Status: Fixed Term 6 months

Travel: < 10%

Manages Others: N/A

Education: Degree/Diploma in Marketing, Advertising, or related discipline

Experience: 5-7 years in a marketing role, preferably with enterprise B2B customer acquisition

The Opportunity: Reporting to the Head of External Communications, this role will be responsible for the planning and execution of digital marketing strategies to support client acquisition efforts across all stages of the funnel. The ideal candidate will be leading outbound/inbound marketing campaigns across all channels and needs to be highly skilled in digital, email, inbound, and content marketing, as well as sales strategies.

Position Responsibilities:

• Collaborate with different departments in the company to plan, implement and manage BusPatrol’s overall marketing strategy.
• Provide support with regards to marketing content, RFPs (copywriting, design and COMS strategy), and sales collateral (cut sheets, flyers, FAQs, fact books, sales decks, presentations) with graphic design team as support
• Responsible for creating and monitoring of email marketing and nurture campaigns in HubSpot (designing email marketing newsletters, ensuring mobile-friendly emails, collaborating with copywriters for newsletter content, building and maintaining email lists)
• Collaborate with Sales team on different marketing and sales initiatives (lead sales meetings, provide RFP support)
• Managing and maintaining the corporate CRM (HubSpot) including email marketing, automations, workflows, reporting, landing pages, segmentations, contacts and companies, etc.
• Digital performance tracking and regular aggregate reporting of data from HubSpot marketing suite, ad platform metrics, Google Analytics, etc.
• Lead launch of Stop 4 My Bus website creation/management from start to finish, including content production required for external COMS, with support from graphic designers and communications team
• Manage the day-to-day analysis, tracking, optimizations and evaluation of digital platforms and campaigns
• Responsible for planning, organizing, and executing direct-mail campaigns and account-based Marketing (ABM) campaigns that generate new prospects for the sales team within targeted accounts.
• Manage and maintain all digital channels and content production to support sales, marketing, GR, employer branding and talent acquisition.
• Lead corporate and secondary branding initiatives and projects for BusPatrol and Stop 4 My Bus
• Optimize demand generation across all of BusPatrol’s existing channels including but not limited to the website, email, PPC, content, social, webinars, and SEO.
• Participate in marketing campaign meetings with other key players to understand the company’s expectations relating to marketing content
• Provide support and coordination with tradeshows and events (booth setup, materials, promotional items, shipment of packages)
• Manage relationship with BusPatrol’s technology partners (assist in monthly calls, provide marketing support and lead on marketing initiatives to drive channel awareness and sales)
• Plan and execute on digital marketing strategies and campaigns ( including planning and budgetary control) that will support client acquisition efforts across all stages of the funnel.
• Propose improvements to campaigns or digital acquisition strategy based on insights from BusPatrol’s campaigns
• Collaborate with Citation Ops team to create citation template and assign citation template-related tasks
• Determine KPIs and ensure budgets, tactics, and outcomes for acquisition or engagement respect marketing strategies and sales & marketing plans
• Responsible for leading, planning, and executing partner PSA campaigns across all channels (media buying, managing campaign budget, coordinating ad creatives, monitoring costs, and building campaign reports)
• Lead and manage a team of designers to develop and executive creative marketing campaigns and materials to support sales and GR

What You Bring:

• Experience in media buying and a variety of advertising mediums including digital, print, radio, TV, and social media
• 5-7+ years in a marketing role, preferably with enterprise B2B customer acquisition
• Skilled in digital marketing, email marketing, inbound marketing, content marketing and sales strategies, best practices and knowledge
• Proficient with marketing automation technology
• Experience in search engine optimization and marketing (SEO & SEM) and expertise in web analytics and tracking implementation
• Previous experience working with technology companies or digital agencies preferred
• Qualifications Degree/Diploma in Marketing, Advertising or related discipline
• An ability to work under tight deadlines
• In-depth working knowledge of Google Analytics, Google Ads, G-Suite, Microsoft Office Suite, and social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Strong knowledge of project management tools, such as Wrike, or equivalent
• Experience using Google Tag Manager, Google Data Studio, Google Search Console, Workflow, Wordpress and SEMrush
• Bilingual ( English/French) is an asset
• Proficient with HubSpot or similar tool, with a strong understanding of marketing automation and building workflows
• Experience with Adobe InDesign an asset
• Strong written communication skills
• Strong organizational and project management skills

What We Offer

BusPatrol employees get:

• Comprehensive personal time off, including volunteering and birthday days off
• The occasion to participate in BusPatrol’s culture of safety, learning, and teamwork
• A competitive salary and benefits package
• The chance to join an innovative and dedicated team, focused on leading edge technology
• An opportunity to help build a company dedicated to children’s safety

BusPatrol’s school bus safety programs are violator-funded, meaning that those who break the law pay for the technology that protects children. We build solid partnerships in the communities in which we operate which, coupled with our innovative business model, leads to sustainable efforts to change driver behaviors.

Who we are:

BusPatrol is a technology company with a public safety mission. Through relentless innovation and discovery, we are strengthening trust, safety, and transparency across the student transportation space and making the trip to and from school safer for students. As a leader in smart transportation, BusPatrol brings cutting-edge AI, machine learning and IoT safety tech solutions to school buses across North America. BusPatrol’s technology has been deployed onto more buses and has been used to issue more school bus stop arm citations than any other company in the world.

On our mission to make the journey to and from school safer for children, the way we work together and with our partners is built on foundational cultural pillars.

• IMPACT
• EXCELLENCE
• Safety is our focus, for the children we protect and for each other. We follow the letter and spirit of occupational safety law, relentlessly employ safety best practices, and foster learning and development on our worksites. We are safe to be ourselves and to make mistakes, and we create safe environments for our teams.
• We commit to innovation and quality work in support of our mission and each other. The children we safeguard are at the forefront of our decisions and actions and we excel on their behalf.
• We build strong relationships and teams in support of our mission. We promote and provide opportunities for employees to grow together.
• SAFETY
• CONNECTION
• We measure success by fulfilling our mission and keeping the company strong. We invest our time and energy in the actions that deliver results for students and for their communities.

We are looking for a valued member of the BusPatrol team to assist us in our quest to improve children’s safety. This is an important role for us and a great opportunity for the right candidate. Our environment is inclusive, diverse, ignited, built on integrity, and deeply committed.