Global Brand & Pr Manager

About moodytiger

moodytiger is a DTC kids' activewear brand with customers from more than 100 countries in the world today. Born to redefine kids’ athletic wear from day one, our products are specially tailored for children from age 4 to 16 with perfect combination of high-tech fabrics and fashion-forward designs, and functionally suited for multiple sports, including tennis, skiing, skating, swimming, outdoor, and everyday active living. As one of the fastest growing and most innovative brands in the category, we thrive to be the new industry benchmark setter with what we do.

Our mission

moodytiger was started with the mission to unleash children’s passion for sports, and be the activator and trusted guardian for kids to embrace the wonderful world of nature! We enable them to thrive and be at their best by providing them professional athletic wears that support them in each of their movements. Our goal is to let kids enjoy playing on the move, without cold hands up in the snowy mountains, without wet feet deep in jungle paths, without itchy skin at the end of a humid summer day, and without constraint when swinging on a tennis court.

About the position

Global Brand and PR Manager

As a Global Brand and PR Manager, you will be the owner of moodytiger’s Brand and PR communication in our international markets, with focus on North America and APAC region. This involves management of our brand official accounts, international retail stores PR activation, Media / Celebrity / Influencer relations and brand crossover projects. We're looking for a brand builder, who has established DTC branding experience and PR relations in our key focused regions (primarily United States), and who are ready to take on the mission of building one of the most reputable, creative and beloved kids’ activewear brand in its category.

Location: This is a remote fulltime position with preferred location in the United States.

Key Responsibilities:

• Develop crossover partnership with brands in different industries that have great brand essence and high synergy with moodytiger.
• Develop Media / Celebrity / Influencer relations in our top international regions and build collaboration with them to increase moodytiger’s brand recognition, endorsement and trust globally.
• In charge of the development of brand’s official social media channels, including Facebook, Instagram, TikTok, Linkedin and future potential new accounts, and lead moodytiger’s online community/follower base growth.
• Lead and work closely with internal team and external agency to ensure all aspects of communication are on-brand and with synergy across different channels.
• Develop annual brand content strategy across all platforms based on the understand of followers’ demand, product launch calendar and brand key messages.
• Support retail new openings with PR activation plan.

Requirements:

• Ability to work efficiently and independently.
• Entrepreneurial spirit to work with a fast-moving and ever-evolving business.
• English Native Speaker. (Mandarin as the second language preferred.)
• Bachelor’s degree or above.
• Good communicator and team player.
• At least 4 years of experience in brand building and PR communications, ideally in DTC Fashion/Online Retail/Luxury/Sports industry.
• Have established Media/Celebrity/Influencer relations in North America.