Associate Brand Manager, Naw

Associate Brand Manager, Irish & North American Whiskeys

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

As the largest segment in spirits, and of critical importance to Diageo’s share winning ambition, whiskey is an exciting category to work in. In this role, you will work on American icon and #1 Blended American Whiskey Seagram’s 7 and our Momentum Whiskey portfolio, which consists of high potential American and Irish Whiskey brands that will help Diageo breakthrough in critical subsegments. Your planning and execution will guide the way for brands that are distinctly unique – spanning price tiers, categories, and cultural cohorts, making this a challenging yet rewarding role that will give you the chance to leave a lasting mark on the Diageo portfolio.

Summary Of Responsibilities

• Become the expert on the business by delivering business insights and performance analytics in support of the QBR agenda and monthly/ad hoc reporting
• Serve as primary brand lead for consumer care center
• Drive internal PR for our unique set of brands, highlighting key wins and initiatives broadly across marketing and beyond
• Manage the legal review process through Diageo Content Hub
• Build day-to-day relationships with agencies and internal cross-functional partners driving for greatness in creative, communications and commercial planning
• Act as a strong #2 to the Senior Brand Manager to deliver key brand growth drivers across Seagram’s 7, Roe & Co Blended Irish Whiskey, I.W. Harper, and Orphan Barrel, inclusive of social + digital media, PR, influencer and partnerships, cause-based marketing, experiential, trade engagement, commercial programming, innovation and renovation marketing plans and special projects. With a portfolio of brands, this is a unique opportunity to lean into different functional areas across brands.
• Manage brand A&P including monthly reporting and ongoing investment optimization / M&E

Key Functional & Leadership Capabilities

• Be able to manage multiple projects effectively, prioritize and aim to action in a timely manner.
• Effectively manage budgets in an organized manner
• Maintain positive outlook amidst challenges and effectively problem-solve and make decisions
• Be an advocate of this exciting portfolio to drive energy internally and externally for our brands
• Be scrappy and execution focused – you’ll have the opportunity to drive marketing plans from top to bottom and will be able to lean into several functional areas beyond traditional brand responsibilities. Take this as your opportunity to get a full breadth of experiences.
• Be comfortable / proficient with data manipulation and analysis
• Think out-of-the-box and get excited about testing-and-learning different models and approaches
• Demonstrate personal accountability for great integrated performance
• Be performance motivated and become a commercial expert

Worker Type

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date

2023-04-10

Salary Range

Minimum Salary:

$93262.5

Maximum Salary

$155437.5

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.