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Associate Brand Manager, Haircare

Company

Maesa

Address New York, United States
Employment type FULL_TIME
Salary
Category Personal Care Product Manufacturing
Expires 2023-06-01
Posted at 1 year ago
Job Description
Associate Brand Manager, Kristin Ess
About Maesa
Maesa is the world's largest independent beauty company, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.
About The Kristin Ess® Brand
Kristin Ess® began with a simple idea: create an affordable collection of luxury haircare and styling products that would give everyone the chance to create modern, perfectly-imperfect hair. In 2017, Maesa, in partnership with stylist Kristin Ess, teamed up to identify what products consumers truly needed to have great hair days every day. The result is the Kristin Ess® line of cleansers, conditioners, dry and wet stylers, glosses, styling tools and hair accessories that help consumers achieve their hair goals.
About the Role:
We are looking for a skilled & passionate Associate Brand Manager with proven experience in consumer goods to join our marketing team. As an Associate Brand Manager, you will play a key role in supporting the Sr Brand Manager in the concept and development of innovation. This role will work closely with cross-functional teams including R&D, Supply Chain, Operations and the Go To Market brand team. This role is for someone who thrives in an entrepreneurial environment with the ability to both work independently as well as collaboratively with key cross-functional stakeholders and leaders.
Pay Range: $75,000/yr - $90,000/yr. Exact compensation may vary based on skills, experience, and location.
Key Responsibilities
  • Consumer Insights:  Identify meaningful insights which lead to new product/technology launches consistent with the brand identity.
  • Product Development Process Management: Be the brand leader in bringing innovation from concept to market including managing the cross-functional team and processes, ensuring project stays on-time and hits GM targets.
  • Category Expert: Represent the team as the expert in the Hair category sharing competitive insights and implications on the business.
  • Champion the Brand: Drive alignment of the innovation strategy with senior management and key commercial stakeholders.  Responsible for consulting with cross-functional partners and driving alignment across the organization.  Participate in key sales and marketing presentations.
  • Business Acumen: Develop a deep understanding of the key drivers of the business ensuring innovation drives scale and profitability for the brand as well as managing the innovation budget.
Requirements / Qualifications:
  • 1-2 years of brand marketing/brand management experience; CPG experience from a Fortune 500 CPG corporation.
  • Strong oral and written business communication skills. Must be able to effectively interact and speak persuasively with all levels of management.
  • Beauty and Personal care experience is preferred, but not required.
  • Bachelor’s Degree in related field of study, MBA strongly preferred
  • Action and results oriented
  • Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
  • Flexibility and willingness to take on additional responsibilities when needed