Vp, Product Jobs

Marketing Fandom

At MarketCast, we believe in the power of fandom. Whether you’re a gaming company creating your next must-play game, a studio developing the next blockbuster, a streamer changing the game, or a beverage brand seeking to disrupt the grocery aisle, we deliver data-driven research and insights to move the needle.

As a truly full-service agency – research, insights, tracking, social, data science and more – we are perfectly positioned to solve unique (and fascinating) business challenges. We’re looking for passionate, curious, hungry people to join the team and help change the world – one research question at a time.

#FandomIsOurJam

The Role:

MarketCast’s Product Management team is looking for a VP or SVP of Product to oversee product development and management of our Data Science & Brand Solutions products. The near-term product scope of this role will include: 1) our next gen brand tracker, 2) our social analytics offering, and 3) our attribution offering. Additionally, this role will be responsible for developing and maintaining our data partnership strategy across our product portfolio. Over time, you will help evolve our overall product vision and strategy, and lead the expansion and innovation of our product offerings in your area in line with that vision. This role requires the ability to communicate cross-functionally and build partnerships with leaders across Sales, Marketing, Engineering, Data Science and Research functions.

The Responsibilities:

• Drive execution and partner with engineering, design, data science and other teams within the organization to deliver products that maximize customer value.
• Meet with customers and other key stakeholders in order to represent the voice of the customer when defining product requirements
• Manage and mentor product team members aligned to your area
• Own and define the product strategy and product definition for Marketcast’s Data Science & Brand Solutions products
• Identify and coordinate cross-product opportunities that maximize the value of our products and technology.
• Support research and commercial teams by providing product information and demos
• Own and define roadmaps for products in your area
• Work cross-functionally to determine the products’ business model and pricing strategies
• Be the trusted advisor during customer interactions and events
• Define and analyze metrics in collaboration with our data science, research, and engineering teams to inform the success of your products.
• Own development and launch of MarketCast Data Science & Brand Solutions Products including translating needs into requirements, identifying user personas and developing user stories
• Collaborate with product marketing to define and deliver go-to-market strategy
• Communicate and reinforce the strategy across key stakeholders, including executive leadership

What we are looking for:

• Experience conducting business analysis, defining workflows and building wireframes
• Experience managing teams using agile/scrum methodologies.
• Have 10+ years of product management experience
• Have a Bachelor’s degree in computer science, business, or related field; advanced degree in a relevant field is a plus
• Experience using JIRA, Confluence, and GitHub as well as data visualization tools such as Tableau, Power BI or similar
• Strong team development and mentoring experience in managerial roles within product organizations
• Deep technical product experience including hands-on development and management of technology-enabled products
• Strong understanding of the brand and measurement marketplace; broader experience in products with underlying quantitative research and data science capabilities highly desired
• Knowledge of data structures, algorithms, and designing for performance, scalability, and availability.
• Ability to influence stakeholders and work closely with them to identify solutions

What you should bring to the role:

• Proven track record in driving technology-enabled products from concept to launch
• Be creative and innovative when designing solutions and be willing to tackle complex problems with a practical, execution-focused mindset.
• Be a dynamic self-starter. Come to work every day excited to build the next generation of Marketcast Products
• Excellent story teller who can lead cross-functionally to bring teams together to meet objectives
• Must have strong written and oral communications skills

Benefits and Perks:

• Medical, Dental, Vision
• Health & Wellness Events & Benefits
• 401(k) Company Match
• Freedom Leave
• And, more..
• Professional & Personal Growth & Learning Opportunities

Our Purpose:

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Core Values:

Curiosity Makes Us Tick

Our love of learning manifests in everything we do - from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don't just accept difference - we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Check us out: www.marketcast.com

Per the pay transparency law, the hiring range for this position is $175,000.00 to $200,000.00. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill-set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, free access to the HealthJoy, Everyday Inclusion, Peloton, and Calm Apps, 401K match from day one, “freedom time off”, career and personal growth outlets, and a robust health & wellness program. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligations.

Flexible work from home options available.