Vice President, Creator Expansion

About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and Twitter, and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide and Instagram channel to learn how to ace our interview process.

About The Role

Reporting into the Chief Content Officer; you will lead the team at Twitch responsible for developing the strategies, operations and programs to allow Twitch to accomplish our vision of a diverse global economy of multiplayer creators. Creator Expansion was established in 2022 with a core remit of activating new types of creators, who create a broader diversity of content to successfully stream, develop and engage their communities on Twitch. This is an important role which involves overseeing the main functions of Creator Expansion - Strategy and Planning, Programming, Program Management and Acquisitions and Programs.

We are looking for an original thinker with senior leadership experience in the live streaming landscape and a deep working knowledge of the creator economy.

You will lead the work of building and testing hypotheses around the drivers of individual creator success using observations on what types of creators are seeing success both on and off Twitch. You will need to demonstrate the ability to interrogate a high volume of hypotheses with short-term experimental investments. The successful output of this work is development of a knowledge base and playbook upon which future growth investment, creator selection and creator success decisions can be based. An extremely rigorous data-driven approach is required to summarize and find insights from a combination of metrics, observed behaviors and outcomes derived from experimentation.

You can work remote hybrid with a home base in San Francisco, Los Angeles, or New York.

You Will:

• Develop GTM strategies to increase adoption of new products and tools developed with non-gaming creator types as the primary target customer.
• Guide global investment strategy for creator type expansion in keeping with Twitch’s mission, strategy and growth goals.
• Determine where resources are best applied to achieve a path to long-term value creation; Ultimate responsibility for overseeing the budget, understands inputs of content value to customers, and prioritizes/sets goals accordingly.
• Oversee all aspects of new creator type investment, including prioritization, selection and development from initial profiling, selection and performance optimization.
• Lead identification and evaluation of new strategic non-gaming business opportunities requiring significant internal and external influencing on a global scale.
• Partner with Product teams to identify product opportunities that would unlock and enable new types of creators and content on Twitch.
• Develop measurement frameworks and guide refinement of metrics and methodology to execute strategies and measure performance
• Oversee the development of new deal mechanics and creator development programs to drive cost-efficiency while incentivizing creator success on the service .
• Maintain a comprehensive understanding of emerging non-gaming creators and creative behaviors (content, format) on Twitch, and monitor off-service live streaming and non-gaming creator trends to inform investment decisions.

You Have:

• Experience establishing new, multi-layered teams focused on growth or the drivers of growth
• Affinity for data and insights and the ability to drive teams of analysts to understand what works and why
• Minimum of 15 years experience in creator acquisition, growth, product management
• Highly adaptable leader capable of working collaboratively and in a high velocity environment
• Experience working or overseeing teams with direct and ongoing interactions with creators

Perks

• Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
• Amazon Employee Discount
• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO

We are an equal opportunity employer and value diversity at Twitch. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Job ID: TW8124

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from our lowest geographic market up to our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.twitch.tv/jobs/en/#learn-more. Applicants should apply via our internal or external career site.

Remote US Pay Per Year

$215,100—$320,200 USD