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Vice President, Creator Expansion
Company | Twitch |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Technology, Information and Internet |
Expires | 2023-07-08 |
Posted at | 11 months ago |
About Us
- Develop GTM strategies to increase adoption of new products and tools developed with non-gaming creator types as the primary target customer.
- Oversee all aspects of new creator type investment, including prioritization, selection and development from initial profiling, selection and performance optimization.
- Lead identification and evaluation of new strategic non-gaming business opportunities requiring significant internal and external influencing on a global scale.
- Partner with Product teams to identify product opportunities that would unlock and enable new types of creators and content on Twitch.
- Oversee the development of new deal mechanics and creator development programs to drive cost-efficiency while incentivizing creator success on the service .
- Develop measurement frameworks and guide refinement of metrics and methodology to execute strategies and measure performance
- Guide global investment strategy for creator type expansion in keeping with Twitch’s mission, strategy and growth goals.
- Determine where resources are best applied to achieve a path to long-term value creation; Ultimate responsibility for overseeing the budget, understands inputs of content value to customers, and prioritizes/sets goals accordingly.
- Maintain a comprehensive understanding of emerging non-gaming creators and creative behaviors (content, format) on Twitch, and monitor off-service live streaming and non-gaming creator trends to inform investment decisions.
- Affinity for data and insights and the ability to drive teams of analysts to understand what works and why
- Highly adaptable leader capable of working collaboratively and in a high velocity environment
- Minimum of 15 years experience in creator acquisition, growth, product management
- Experience establishing new, multi-layered teams focused on growth or the drivers of growth
- Experience working or overseeing teams with direct and ongoing interactions with creators
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Monthly Contribution & Discounts for Wellness Related Activities & Programs (e.g., gym memberships, off-site massages, etc.)
- Flexible PTO
- Amazon Employee Discount
- Maternity & Parental Leave
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